Yahoo and Google in talks over search ads

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Jordan Golson

04/09/08 02:40PM

Filed to: Deals

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Yahoo and Google are in "advanced discussions" over search advertising. The talks, part of Yahoo's search to find an alternative to Microsoft's takeover bid, revolve around a short-term test that would embed Google ads around a "limited percentage" of Yahoo's search results. If it worked out well, a "broader search-ad outsourcing arrangement" could be made.

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WagCurious Jordan Golson 04/09/08 04:03PM

First they had Google provide the search, now they want Google to do the ads. What is the new Yahoo business plan, park on a bunch of domain names? Maybe someone will pay them big bucks for the [Yahoo.com] domain name. That would be sweet.

LongAgoYahoo Jordan Golson 04/09/08 02:58PM

@waynelambright: Because the DOJ won't let them.

This is pretty much a "fuck you" to MSFT

sharapova Jordan Golson 04/09/08 04:02PM

maybe they will if you learn how to spell "buy"

waynelambright Jordan Golson 04/09/08 02:41PM

Why doesn't Google just by Yahoo.