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We mentioned that the ad campaign for the revolutionary new backless bra came with a promise from the male ad execs to model the product themselves. But we didn't think that such a spectacle would ever come to pass. We were wrong. After the jump, three pictures [via Adrants] of the male VIA advertising team striking thoughtful poses in bras. Jesus Christ.

This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.