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When a presidential candidate puts her daughter on the hustings, they call it "pimping." But when a company sends a girl out looking for dates, we're supposed to call it a community service? That makes Cordarounds the pimp this Valentine's Day. In a viral marketing project titled "Karen the 13th," the horizontal-corduroy pantsmaker subjected winsomely hapless Karen Palmer — and us — to a drawn-out search for the man of her dreams.

Over the span of one day, Cordarounds flooded the internet with clips of Palmer giving confusing instructions to a caricature artist on drawing the man of her dreams. "I want him to be smart and sporty. Maybe you could draw him with a book in his hand or a graduation cap? And on a surf board maybe? And he should be funny, so definitely with a smile," Palmer tells the artist.

After posting video and pics on the Cordarounds blog and Facebook page, Palmer's gang continued the barrage of internet assault by continually posting "GOT ANY ROMANTIC ADVICE FOR KAREN? WE WANT TO KNOW" and "THRILLIING UPDATE!!!!! KAREN HAS SECURED HER FIRST MEETUP. YOU'LL BE ABLE TO SEE IT SOON AFTER IT HAPPENS." Much like those Porntube posters touting their own vids. Cordarounds' cloyingness had users pranking the Cordaround blog and Facebook wall with gems such as these:

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The ad campaign ended with a useless "We will see what happens." Pics or it didn't happen, more like it. The viral marketing for Cordarounds ended up being as annoying as corduroys themselves.