If you work for Martha Stewart, you probably already entered "The Big Idea," a company-wide contest "that gives staff the opportunity to share their own ideas for the future of Martha Stewart Living Omnimedia." Already proposed: a "special publication about collecting." You can help decide who wins. The world of Martha Stewart is not very democratic, as you can "vote as many times as you'd like over the next week." What kind of ideas—just how big are we talking here?

Big Idea: To publish a special magazine that offers delicious allergy-friendly recipes, making life for people with food allergies and sensitivities easier and more delicious. Millions of people, including myself, can't eat nuts, dairy, wheat or gluten, and I'd like to empower people to make great recipes.

Big Idea: To create a yearly or biyearly publication focusing on pets and pet crafts, where readers will be encouraged to create their own pet-related products, and we'll also offer tips for including your pet in your life.

Big Idea: A huge Martha Stewart store right here in New York, and soon to come to a city near you! Imagine floors and floors of shopping, learning, creating — all under one roof. Meet celebrities, join in live demonstrations, get one-on-one help from our editors, advice from our experts, be a guest on our radio shows, eat fabulous food, take a class, make the perfect cappuccino, and maybe even get to drink it with Martha.