Next, Gus's Pickles for AG Jeans
"You know what you should be thinking? Think Lower East Side. No, hear me out: A year ago, it used to be totally dirty and unsafe, but now there's a Starbucks and some shops that were listed in Lucky and even an all-organic boutique, so it's okay to go down there. Yeah, yeah, there are still some Asians running around, but they'll work at the new hotel or something. But that's not what I'm saying, man — I'm saying that the place is perfect, you know? There's life in that area, real characters running around, real grit and dirt but not, like, so dirty that we can't take the models down there. No, seriously, I've found this totally retro tenement where we can shoot. It's a fifth-floor walkup, but once you get up there, it's worth it 'cause it's, like, so fucking real. We'll even grab a local and throw 'em in there. Shit, this campaign is going to MAKE US. Totally street, totally DKNY."
