Trade Round-Up: When Kutcher Faces Off Against Kutcher, Only Audiences Lose
· Apple and Wal-Mart are in talks to figure out a way to work together on movie downloads, perhaps with Wal-Mart getting some kind of kickback from iTunes offerings in return for the retail giant dropping its threats to cut off the DVD sales of any studio that dares cooperate with Apple in undercutting their profit margins. [Variety]
Ugly Betty edges out Survivor: Race Wars in their second half-hours, while CSI beats Grey's in viewers, not the 18-49 demo. The demo always knows that skinny, whiny, lovesick doctors trump pointy-headed crime scene investigators. [THR]
In an attempt to cut down on the sale of counterfeit Superman Returns DVDs, Warner Bros. joins in a price war with the pirates, offering cheap, encrypted copies—at least until the MPAA and the Chinese Government round up and kill everyone with a DVD burner and an internet connection, allowing them to safely raise prices again. [Variety]
The simultaneous release of The Guardian and Open Season presents moviegoers with the undesirable dilemma of choosing between live-action and animated Ashton Kutcher vehicles. We expect a rash of multiplex lobby suicides as ticketbuyers collapse under the incredible pressure of having to make such a difficult choice. [THR]
An investor advisory service urges News Corp shareholders to protest COO Peter Chernin's excessive compensation, but have so far turned a blind eye towards Rupert Murdoch's weekly ritual of burning $10 million in front of the Fox lot's News Cafe, during which he offers a variety of obscene hand gestures to any underling looking askance at his fiery display of corporate profligacy. [Variety]