On Tuesday, the Arkansas legislature passed a near-copy of Indiana's widely criticized "religious freedom" bill—believed by many to allow discrimination against gays and lesbians—drawing staunch criticism from an unexpected source: Walmart.

"Today's passage of [the Religious Freedom Restoration Act] threatens to undermine the spirit of inclusion present throughout the state of Arkansas and does not reflect the values we proudly uphold" wrote CEO Doug McMillon via a corporate Twitter account, apparently without irony. "For these reasons, we are asking Governor Hutchinson to veto this legislation."

With this statement, the Arkansas-based retail giant joins a surprising alliance of organizations, including NASCAR and the NCAA, that recognize the (business-killing) odiousness of such laws and have stepped forward to denounce them.

Predictably, some customers did not appreciate the company's sudden attack of conscience:

Others, however, took a more nuanced view:

[Image via AP Images//h/t Huffington Post]