newspaper-association-of-america

NAA Launches Self-Affirming Campaign

Jessica · 02/16/06 01:00PM

Starting Monday, the Newspaper Association of America is launching a $50 million campaign to promote newspapers to advertisers. At right, one of the new ads (click to enlarge), which supposedly will help to remind advertisers that newsprint is not outdated and still very relevant (newspaper ads are a "destination," reads the copy.)