NAA Launches Self-Affirming Campaign
Starting Monday, the Newspaper Association of America is launching a $50 million campaign to promote newspapers to advertisers. At right, one of the new ads (click to enlarge), which supposedly will help to remind advertisers that newsprint is not outdated and still very relevant (newspaper ads are a "destination," reads the copy.)
We find the look of these new advertisements rather intriguing — the design has a message, you know? Clearly, newsprint is a very modern vehicle, just like a phaeton carriage.
Hey, Wait, Newspapers Are Relevant Too! [AdFreak]
NAA to Launch $50 Million Campaign [E&P]