Riff Raff's Got a Record Deal: Making Sense of the Most Viral Human Being in Music
David Shapiro · 05/24/12 01:50PMOne night last week, Houston rapper/viral phenomenon Riff Raff was sitting in my living room in Brooklyn, eating a bag of Wise BBQ potato chips. The day before, he'd flown to Daytona Beach, Fla., to shoot a music video with 19-year-old viral rap ingénue Kitty Pryde, and now he was in New York to do photo shoots and interviews for two major rap magazines. He was scheduled to play The Bamboozle festival in New Jersey the following day. He sat on the couch next to the two attractive women that he'd brought with him—"my girl and her friend," he explained—and while his girl's friend rolled a small joint, Riff Raff and I played NBA Street Vol. 2 on my PlayStation 2.