Who are these people? That's the problem I've long had with sites like Twitter and eBay, which offer anonymous user names and little else to go by. And that's been the charm of Facebook, which aims to tie online identities with real ones by asking for work and school information, which is harder to fudge than a screen name. Had eBay and Twitter announce a partnership to share data with Facebook, I'd be impressed. Instead, they, as well as Yahoo, have partnered with MySpace instead to share profile data. Buffoonish technopundits are hailing this as an "advance in data portability." But what does it really mean? Now, in addition to a login like "awesomeguy1980," I'll get to see drunken party snapshots of someone before I reject their Twitter follower request.

Somehow, Fox Interactive revenues dropped last quarter despite traffic to MySpace, the News Corp. Web unit's main property, growing. News Corp. chairman Peter Chernin offered three excuses:

How badly does News Corp. want to move MySpace out the door? During yesterday's quarterly earnings call with analysts, News Corp. president and COO Pete Chernin and chairman Rupert Murdoch said they haven't discussed a merging properties with Microsoft, AOL or Yahoo in quite some time. Like maybe 14 days. Chernin: "I have not had a conversation with Microsoft or AOL in a couple of weeks." Rupert Murdoch "Nor have I." Silicon Alley Insider doesn't believe the disclaimers, reminding us that at the end of the last quarter, Murdoch denied interest in Yahoo even as he'd ordered a team to make the deal happen.

Ruthless press baron Rupert Murdoch has concocted two diabolical schemes to ruin the lives of New York tabloid readers and owners forever. First scheme: Murdoch will raise the price of his New York Post — NO! — to fifty cents, with the extra quarter going directly into a special fund for the eradication of all remaining integrity and decency in American media, starting with the Wall Street Journal, which Murdoch has not yet finished burning to the ground forever. Ha ha, just kidding, the extra quarter will just offset the Post's estimated $50 million per year losses, and you will pay it, because it's not like you can just read Page Six on the internet or something. Scheme the second: is classified. This is a secret scheme. But:

Fox Interactive Media, News Corp.'s Web division overseeing properties including MySpace, Photobucket and Rotten Tomatoes, saw its revenues drop in the second quarter to $210 million., from $233 million in the previous quarter. News Corp. president and COO told analysts today that the division would not meet its $1 billion revenue goal for its fiscal year, likely coming up $100 million short. He began the call: "Let me begining by saying yes, we will fall short of what were very aggressive projections." Insiders whisper that News Corp. CEO Rupert Murdoch set the numbers high to put pressure on MySpace CEO Chris DeWolfe. DeWolfe and MySpace friend-in-chief Tom Anderson signed a two-year, $30 million contract last fall to continue running the site.

There are so many possible stories for the front page of a national business newspaper this morning. The new Democratic primary votes, for example, or the UBS banker detained amid a tax evasion investigation, or the multi-billion-dollar loss at home loan giant Fannie Mae. And The Wall Street Journal made room for some of that today, but it also decided its cover wouldn't be complete without a first-person account of the trial of Uma Thurman's stalker. Reporter Emily Steel was lucky enough to be allowed on the jury in the movie star's case, and as you read her story, you can just see Rupert Murdoch, head of Journal owner News Corp. and frequent presence at the newspaper, rubbing his hands together in glee, his taste for the sensational and drive to broaden the WSJ beyond business both satisfied.

The conventional wisdom in Silicon Valley is that MySpace, based in Los Angeles, is a tech nightmare, blaring songs through a user's speakers while crashing all the time. Skilled engineers are in short supply down south, so the website must be falling over all the time, right? Not so. Pingdom, a website-monitoring service, has tracked how often some of the top social networks have gone offline. Twitter, based in Web-savvy San Francisco, has been down for 37 hours from January through April. MySpace has been up 99.96 percent of the time. That's 33 percent less downtime than Yahoo 360, and 60 percent less than Google's Orkut. Score one for the LA crowd. The chart:

In the late 1990s, employees of Rupert Murdoch's NDS hacked into EchoStar/DISH Network's satellites, or something, and posted secret security codes on the internet, "allowing criminals to counterfeit the security cards used by subscribers to the DISH Network satellite service." Murdoch was reportedly peeved that DISH Network didn't want him to buy them. Now EchoStar is suing News Corp for millions of dollars, and the judge suggests that News Corp will lose if Murdoch doesn't personally take the stand and deny involvement, which he doesn't really want to do. He's a busy man! Just last week he personally moved that weird single-panel cartoon about business from the Wall Street Journal's editorial page to the "Leisure & Arts" section. "Pepper's move could make way for a more Murdochian brand of editorial cartoon, cartoonists said." [ABC]

"Cablevision is preparing a $650 million offer for Newsday, $70 million more than bids by Rupert Murdoch and Mortimer B. Zuckerman... Executives... interested in Newsday said they learned over the last month that printing, trucking and subscription operations were more troubled and inefficient than they knew. Paradoxically, that has persuaded them that the paper was worth more... 'These are problems that can be fixed, so there's a lot of room for improvement,' one executive said." [Times]

Former Fox Interactive exec turned venture capitalist Ross Levinsohn only needs to finish the paperwork to become the biggest name on Microsoft's list of 10 nominees to replace Yahoo's board, TechCrunch reports and BoomTown confirms. The high-profile rubber-stamping position should suit Levinsohn's ego just fine.

Reporters at News Corp.'s The Wall Street Journal had a story all written and ready to go on the ousting of managing editor Marcus Brauchli, but were forced by Journal higher-ups to sit on it, a source at the paper tells us. That decision resulted in the paper getting scooped on its own news. Granted, covering your own news organization is a tricky business, but you'd think Brauchli would have learned his lesson last year when he held back breaking news regarding News Corp. chair Rupert Murdoch's initial move to take over the paper, and got scooped on the news by CNBC, leading to an investigation.

Reporters at News Corp.'s The Wall Street Journal had a story about the ousting of managing editor Marcus Brauchli all ready to go in advance of his departure, but were ordered by Journal higher-ups to sit on it, according to a source at the paper. That decision, of course, led to the paper getting scooped on its own story. Granted, covering your own news organization is a tricky business. But you'd think they would have learned from making the same wrong move last year when they first got involved with News Corp. chair Rupert Murdoch.

Lawyers for EchoStar claim News Corp.'s satellite TV company DirecTV hired hacker Christopher Tarnovsky to steal and sell security codes for its competing Dish Network, eventually costing EchoStar $900 million in lost revenue. Tarnovsky testified in court yesterday and admitted he wrote such a program and that he took money from News Corp. publishing unit HarperCollins for ten years. He said his first payment was "$20,000 in cash hidden in electronic devices mailed from Canada," reports Reuters. Tarnovsky and DirecTV claim the hacker was only "reverse engineering" the Dish technology — a perfectly legitimate practice in the electronics industry. Though not one typically funded through secret international payments from unrelated corporate subsidiaries. (Photo by geraintwn)

Vested employees at social network Bebo, anticipating the massive stock-options payday they'll get when AOL finalizes its $850 million purchase of their employer, have been passing around stickers that read "I, for one, welcome our new AOL overlords." One was so excited that he sent it to Valleywag — and then rapidly thought better of it, fearing that this leak of sensitive information would somehow jeopardize the merger. Such typical Valley groupthink: Yes, little programmer, the fate of the entire company is riding on your shoulders! Loose lips sink acquisitions!

Assuming he has his way with Newsday, the News Corp. chairman will soon have THREE waiver requests pending with the FCC on new cross-ownership rules. "The architect of the rule, Kevin J. Martin, the chairman of the commission, has made clear that there is a strong presumption against granting waivers... It is unclear whether Mr. Martin will still be running the commission when it decides how to proceed. The agency might not complete its review of the renewal of the broadcast licenses and waiver requests before next year, and many officials expect Mr. Martin to leave the agency after the arrival of a new president in January." [Times]

Photobucket, the News Corp.-owned photo-sharing site, is introducing an application programming interface, or API, in an effort to catch up with Yahoo's Flickr. One of the benefits, Photobucket CEO Alex Welch implies, will be having independent developers do Photobucket's R&D for it and come up with new ways to line Rupert Murdoch's pocket: "If we see a noncommercial application that's doing something clearly in our commercial terms of service or doing something very creative, it's our responsibility to go out and figure a way to partner." [News.com]

MySpace has a new ad boss: former marketing head Jeff Berman. News Corp. CEO Rupert Murdoch canned the last one, Mike Barrett, for his inability to reach aggressive revenue targets. To avoid the same fate, Berman seems to have decided to follow a strategy we've heard MySpace has been following since at least last fall: Copy Facebook page by page.

Rupert Murdoch's new handpicked president of FIM Audience Network, Adam Bain, has the requisite big idea to save MySpace: an ad network which lets his salespeople sell ads all over the Web, not just on MySpace and other News Corp. sites.The idea is to take what MySpace has learned about its own users and share it with publishers and advertisers, to better target ads. What behavioral insights Bain expects to garner from "thanks for the add" isn't clear. But at this point the Fox Interactive Media Audience Network remains little more than a thought bubble — and Bain left it to MySpace's top US sales exec, Bryce Emo (pictured), to deliver the news.

Everyone's favorite over-allusive Indiewood hit Juno is now available for download at the iTunes Music Store for $14.99. The move marks Fox's first foray into offering new DVD releases as paid downloads through Apple's popular service, with the studio joining Paramount and Disney. Amazon's Unbox already carried the title, where it's also available to rent. Apple TV owners won't be able to rent Juno until May 14.

Google cofounder Sergey Brin is, two days away from his company's first-quarter earnings call, sunning himself in Tahiti. As is Greco-American blog tycoon Arianna Huffington and Wendi Deng, wife of News Corp. CEO Rupert Murdoch. Huffington is reportedly there on vacation, but it's a stretch to think Brin and Deng are also there by sheer coincidence. Anyone have a bead on what prompted the South Pacific power summit? Do let us know your theories.