NBC comedy The Office is catching the nasty Second Life bug — following Law & Order: SVU's and CSI: New York's dalliances — and will explore the online world in "Local Ad" airing October 25. Since broadcast television is such an infallible trailing indicator of what used to be hot, we'll take this as a sign that the virtual-worlds craze peaked several months ago. [Virtual Worlds News]
There's nothing more hilarious than watching a broadcaster try to embrace one-to-one marketing. On the airwaves, NBC's "Today Show" gets more than 4 million viewers a day on average. But on Twitter? A scant 307 people have subscribed to its microblogging updates. More people, by far, watch the show in person through its New York street-front glass walls. And even sadder? Some poor assistant producer for the show is reading through 2,021 Twitter feeds. On the Web, we don't watch the "Today Show"; it watches us.
Curbed LA directs us to the official web presence introducing NBC Universal's planned Metro Studio@Lankershim in Universal City, the facility to which the company hopes to relocate its local network news operations, its West Coast news headquarters, and, perhaps most excitingly, Access Hollywood—as you can see from the handsome rendering of the space, the studio's windows will provide an exhilarating, Today Show-style view of NBC employees waving "WE LOVE YOU BILLY BUSH!" signs as the wildly popular host recaps Eva Longoria's latest trip to Robertson Blvd.
· The WGA, in an aggressive measure meant to show the studios that the protracted ball-tickling session that's defined the negotiations until now must come to an end, has redrafted and broadened their strike rules to now allow for "pug-faced studio types so much as looking at us funny." [Variety]
· Hollywood's dreamy consciences George Clooney and Leonardo DiCaprio may team up for Warner Bros.'s adaptation of Farragut North, a play loosely based on the Howard Dean campaign. (Sorry Jake, torture-lovers not invited to the party.) [Variety]
· The rumors are true! After 50 years, NBC is moving from its legendary plot in Burbank to a spot across the street from Universal Studios. NBC plans to sell the real estate to a single wholesale retail giant, who'll develop it into independent nation state Costcovia, where every man, woman, and child is guaranteed a pickle-barrel-sized container of mayonnaise. [Variety]
· Private Practice's audience continues to grow, and Pushing Daisies won its timeslot despite coming down from its premiere numbers. Bionic Woman, however continues to plunge steadily since its first week, throwing the future of Isaiah Washington's triumphant comeback into question. [THR]
· Medium creator Glenn Gordon Caron gets a two-year deal at CBS, mainly on the strength of his Patricia-Arquette's-Rack-in-3D initiatives. [THR]
To the outsider, being a part of Deal or No Deal's army of briefcase-opening models might seem like an easy gig, requiring little more than standing on a riser and offering the occasional, sheepishly sympathetic smile to a contestant whose dreams of financial independence they've just destroyed by revealing a dollar amount with too many zeroes.
What took NBC so long? That's the only question that came to mind when I saw that Geraldine Laybourne, at long last, had sold her struggling women's cable-TV channel to NBC Universal for $925 million. The fact that I'm describing it as, yes, a "cable-TV channel" speaks to Oxygen's failure. Conceived in 2000 as a multimedia empire that would bridge the Web and TV, Oxygen failed to thrive in either medium. Backer Oprah Winfrey, Laybourne disclosed to Advertising Age, quietly backed out of the venture some time ago. For NBC, Oxygen is a natural add-on, a minor expansion of its cable lineup. As for Oxygen.com, it, too, is far smaller than NBC's iVillage, which NBC has struggled to integrate. Eventually, the Peacock may figure out how to merge its disparate networks — broadcast, cable, and Web, But if it was hoping to buy a recipe for doing so from Laybourne, NBC will just be cooking up disaster.
NBC Universal announced today that it has bought Oxygen Media, that home for the has-been (see: "Tori & Dean," "Breaking Up With Shannen Doherty," and "The Janice Dickinson Modeling Agency,") for the bargain basement price of $925 million. The deal for the seven-year-old Lifetime-rival network will ensure that the founders of Oxygen will finally be able to feed their children and rest easy at night, knowing their financial worries are behind them. You know: Oxygen co-founder? Oprah Winfrey. Oxygen investor? Microsoft co-founder Paul Allen. We're sure they're totally pissed that they didn't get to pocket that $3 billion "BET money" they were hoping for. Because now how will they buy more megayachts and/or Maui?
· Hollywood Out Of Ideas, Feature-to-TV Recycling Edition: Demonstrating a company-wide commitment to reducing its new-idea-footprint, NBC Universal's USA Network plans a TV series based on Thank You for Smoking, while its NBC flagship will try to adapt Outsourced into a primetime workplace comedy. [Variety, Variety]
· If this doesn't stoke your interest in the upcoming Ashton Kutcher/Carmeon Diaz comedy What Happens in Vegas... (not to be confused with the recently announced, Kutcher-free Dude, Where's My Groom?) nothing will: Queen Latifah has signed on for a cameo so hilarious that if the details of her participation were to escape, the entire project would be doomed to turnaround. [THR]
· Just in case you hadn't heard, last week's WGA contract talks weren't as friendly as they could have been. [Variety]
· NBC wins Sunday night behind its Packers-Bears football game, beating lineups from ABC and CBS that dropped off from last week's numbers. [THR]
· While American moviegoers largely shunned this weekend's offerings, overseas ticket-buyers turned out for Rataouille to the the tune of $19.7 million. [Variety]
In a weird adapted excerpt from his book on T.V. news that apparently comes out tomorrow, Washington Post nosepicker-columnist and CNN blatherer Howie Kurtz lets us know that the liberal T.V. painted the Iraq war as a bloody place where people get blown up and bad things happen! That is so crazy! How could they?! (Is the rest of his book so ludicrous?)
Second Life is well past its prime on the hype cycle. Which makes it, of course, just the right time for the sluggish broadcast-TV networks to discover it. The producers of "Law & Order: Special Victims Unit" have determined it's time to investigate the crime-scene-in-the-making of virtual worlds. Two college girls get sucked into a fantasy playscape — a fictional Second Life clone, Another Youniverse.
When NBC's Ben "The Perfect Storm" Silverman appeared on Michael Eisner's talk show last week to serve notice to his network rivals that his resurgent Peacock would soon be feasting on their rotting, Nielsen-dead entrails, the full extent of his programming vision was not yet clear. But since then, Silverman has made two stunning moves that demonstrate he's utterly unafraid to strip-mine the past if that ensures a better-rated future: the revival of Knight Rider, and, according to TV Week, the appointment of '80s wrestling icon and recently recycled VH1 celebreality star Hulk Hogan to American Gladiators hosting duty:
· Confident that Medellin left enough of Colombian drug lord Pablo Escobar's life unexplored to warrant another biopic, the Yari Film Group is fast-tracking passion project Killing Pablo (starring Javier Bardem in the role immortalized by Vinnie Chase), though they likely won't be able to squeeze it in before a possible strike next summer. [Variety]
· Comedy Central thinks that Carlos Mencia has at least ten more episodes' worth of Arab and Mexican jokes in him, renewing its inexplicably high-rated Mind of Mencia for a fourth season. [THR]
· Agenting's Evil Empire joins forces with its baseball equivalent, luring the New York Yankees into their nefarious embrace with the promise of brokering lucrative new corporate sponsorships and keeping the clubhouse buffet stocked with the most delicious babies the Bronx has to offer. [*Full disclosure: As a lifelong Yankees fan, this one really hurts.] [Variety]
· Now using fifth-grade English reading lists to fill out his development slate, NBC perfect storm Ben Silverman has ordered 13 episodes of a drama series based on Robin Crusoe. [THR]
· The Writers Guild, SAG, AFTRA, and the Teamsters picketed FremantleMedia yesterday over the game show Temptation, a protest that followed four writers walking off the show last month because they are working way too hard on a Sale of the Century clone not to have Guild benefits: "'We worked 14 to 18 hours a day on 'Temptation' for two months,' said guild member Aaron Solomon, head writer for Temptation and one of the four who walked. 'The fact that Fremantle wouldn't negotiate with the WGAW felt like a slap in the face.'" [THR]
· The Office's hourlong premiere—which is sure to inspire a resurgence of rabies-awareness 5K fun runs at places of business all across the country, complete with stripper nurses and huge checks—tied its best-ever rating in the 18-49 demo. [THR]
· Rob Reiner officially endorses Hillary Clinton, immediately embracing her campaign's talking points on Barack Obama: "Based on the experience I have had in politics, and I have been on the front lines in a lot of these fights, I came around to realizing that we do need the most experienced and most qualified person to run the country." [Variety]
· The much-anticipated premiere-night Nielsen deathmatch between NBC's Bionic Woman remake and ABC's Grey's Anatomy spin-off is won by Bionic; meanwhile, Kid Nation dropped off from its unspectacular debut numbers of last week. [THR]
· Mark your calendars, Michael Bay fans, because giant fucking robots are coming again, eventually: Paramount and DreamWorks have staked out June 26th, 2009 for Transformers 2. And the project stays even if Spielberg and his pals go. [Variety]
· Bonnie Hunt is getting a daytime talk show. [THR]
· And on the development battlefront, NBC and ABC set up competing, Famesque projects about young people chasing their performing arts dreams in NY. [Variety]
Proving once again that his finger is firmly on the pulse of what is hot in other countries, in the decades before his network slid into fourth place, or at the multiplex three months ago, NBC's perfect TV executive storm Ben Silverman has made yet another bold programming move that should shame his overly cautious, Idol-dependent, Cavemen-greenlighting rivals: according to Variety, his Peacock is bringing back Knight Rider, preparing a two-hour backdoor pilot that will reintroduce audiences to an updated series about the love between a man and his sassy, wisecracking supercar.
· NBC angers its network rivals by working some technically allowed, but "morally" questionable, Nielsen voodoo by repeating its Heroes premiere on Saturday night and adding that showing's ratings to the series' original Monday night number. We think. This developing feud over ratings-reporting gamesmanship is as confusing as it is scintillating. [Variety]
· In simpler Nielsen-related news, House is still huge, averaging 18.1 million viewers in its best-ever performance not artificially enhanced by an American Idol lead-in [THR]
· Creative triple-threat Kevin James will write, produce, and star in Mall Cop. We'll refrain from relating the logline and let your imaginations run wild with the comedic possibilities evoked by the combination of America's most beloved schlub and that offbeat occupation. [Variety]
· Fox calls up Nip/Tuck creator Ryan Murphy from its FX basic-cable farm team to their network major league club, giving a series commitment to Murphy's female workplace drama Queen B. [THR]
· NBC will bottle up eight midseason episodes of Mark Burnett's latest reality TV brain fart, My Dad Is Better Than Your Dad, which seeks to combine "the family fun and kid empowerment of '[Are You Smarter Than A] 5th Grader' with the universally relatable concept of bragging that your dad is best." It's still unclear whether or not the proud fathers in question will be required to beat each other senseless at the end of each show to truly prove their paternal supremacy. [Variety]
And as for the guy who challenged his manhood over the way he handled the aftermath of Reilly's unexpected firing, Silverman acknowledges there's some buzz on Pushing Daises, but does take a shot at Steve McPherson's beloved Cavemen, which internet blogsite Cavefamer has called "twenty-two rollicking, Cro-Magtastic minutes of laughing and thinking that will make you forget all about auto-insurance commercials!"
Well, maybe not everyone. But the tide is certainly turning against Apple's music and video store, which has held a near-monopoly on digital media distribution. Vivendi says the contract between its Universal Music Group and Apple is "indecent." We like the sound of that, but somehow it doesn't sound like Vivendi meant it as a compliment. Like NBC Universal, in which it holds a minority stake, Vivendi wants more control over pricing — the option to charge more for new, in-demand content than old library tracks. While Apple has a few stalwart supporters, like Fox, at the moment, it's likely that many content providers are waiting for enough key players to take the plunge before determining whether to abandon ship or demand more flexibility. Particularly if they're getting a better deal from Apple's new competitor, AmazonMP3.
