The people on Morning Joe no longer have to come up with original content; instead, they can simply show highlights of Glenn Beck acting clinically insane, and stare, speechless. Then cackle. They can do this every day.

So much for the truce between MSNBC and Fox. Since news of a cease fire (or at least a ratcheting down of the rhetoric) appeared in the pages of the New York Times twelve days ago, whatever fragile peace the two networks negotiated has dissolved into the usual volley of insults. Bill O'Reilly is once again the worst person in the world, according to Keith Olbermann. And MSNBC's parent company, GE, is once again responsible for supporting terrorist regimes that are hell-bent on America's destruction, according to O'Reilly. Few at MSNBC and Fox News are happy the deal has unraveled—and both sides have said they're hoping to salvage it, an unlikely prospect at this point—although some of the most annoyed people around are the NBC staffers who are getting increasingly fed up with Olbermann's antics.

• Two years after he was booted from MSNBC and CBS Radio for making racist comments, Fox Business is now in talks to team up with Don Imus. [LAT]
• Is Hachette selling Elle? The company seems to be hedging. [AdAge]
• Magazine publishers are allowing advertisers to slap their ads just about any place they want these days. They're also planning to keep printing those annoying subscription cards until the end of time. [NYT, AdAge]
• ABC is planning a big programming push for the fall with seven new series set to debut, which is roughly double what NBC and CBS have planned. [USAT]
• CNBC's ratings are down big, in case you haven't heard. [Guardian]
• G.I. Joe was No. 1 at the box office this weekend, grossing an estimated $56 million. Julie and Julia came in second place with $20.1 million. [Variety]

• The New York Times Co. is now publicly shopping the Boston Globe. Meanwhile, the list of potential acquirers is getting longer: The firm that bought the San Diego Union-Tribune is now a possible buyer. [AP, NYT]
• Related: The Globe is going to start charging to access its Web site. [E&P]
• News Corp. and GE were hoping to "ratchet down the rhetoric" when they ironed out a peace pact between MSNBC and Fox News recently. Keith Olbermann didn't abide by it, of course. (And Bill O'Reilly returned the compliment.) But Olbermann is still pretending it never happened. [WP, HP]
• It seems one embarrassment this week wasn't quite enough for Olbermann. Because he's resorting to shameless (and familiar) excuses to try and explain away the Richard Wolffe conflict-of-interest fiasco. [Gawker]
• Profits at CBS dropped by 96 percent in the second quarter. [WSJ]
• Why did Twitter go down yesterday? Blame the Russians. [NYT]

Joe Scarborough was on Jimmy Fallon's show last Wednesday night, and he wanted to work through his mid-life crisis by playing some rock'n'roll guitar. So he played an Elvis Costello song about desperately wanting to get laid, with the Roots.

And do yourself a favor and check out the original if you haven't already seen it.

Tonight Keith Olbermann explained why he was ignorant of the fact that one of Countdown's regular political analysts/guest hosts is a working lobbyist — he's been too distracted grieving his mother's death. Boy, doesn't that sound familiar?!

On Monday night, in response to a Times report alleging that Fox and NBC had brokered a deal to end his feud with Bill O'Reilly, Keith Olbermann lashed out at the world. Tonight it was O'Reilly's turn to rebel.

• NBC is pulling out all the stops to promote Jay Leno's new show. Don't believe it? Try this out for size: "In early September, NBC will even adopt a portion of Interstate 10 in California to reiterate Mr. Leno's time slot." [NYT]
• Notwithstanding the Leno blitz, NBC is still looking to cut its budget. [NYT]
• No one cares about CNBC these days, in case you haven't noticed. [Slate]
• More on troubles at Condé Nast (revenues may fall by as much as $350 million this year), and the recent round of receptionist-purging. [NYP, NYO]
• The lobbyist scandal goes on. A couple of days after it was revealed that MSNBC's Richard Wolffe is now working for a lobbying firm comes the news that CNN's Bill Schneider has signed up with a D.C. think tank. [HuffPo]
• Related: Wolffe has another Obama-related book in the works. [TNR]
• Experts say the prognosis for BusinessWeek is not good. [DailyFinance]
• As you might expect, the mood has been very upbeat at CurrentTV today now that Laura Ling and Euna Lee have returned from North Korea. [NYT]

MSNBC and Richard Wolffe have been taking heat for Wolffe's employment at the network as a political analyst and guest host for Keith Olbermann while also working as a lobbyist/publicist. Now Wolffe's secret Obama book proposal has been revealed.

• Keith Olbermann took Times reporter Brian Stelter to task last night for reporting that News Corp. and GE had worked out a deal to tone down the rhetoric between MSNBC and Fox News. But he didn't disagree with everything Stelter reported. Conveniently, only the bad stuff about him was wrong. [NYM]
• More bad news for Olbermann: MSNBC now admits it made a mistake by not disclosing that Countdown fixture Richard Wolffe is a paid lobbyist. Naturally, Olbermann had absolutely no idea about any of this. [Politico, Salon]
• Condé Nast is shedding more staff. This time around it appears the media giant's receptionists will be paying the ultimate price. [Gawker, NYM]
• Reps for Bruce Wasserstein met with BusinessWeek execs yesterday to discuss a bid for the magazine. Joe Mansueto, the founder of Morningstar and owner of Fast Company, may be a potential bidder as well. [BW]

MSNBC keeps the Washington Post's Jonathan Capehart locked in a room with a camera. Sometimes they throw him a bagel, which he scarfs down because he's hungry from never not being on television, and then they laugh at him.

Tonight Keith Olbermann returned from vacation and used his "Worst Persons" segment to emphatically rebuff the Times report stating that he and Bill O'Reilly's feud has been muzzled by corporate chieftains. He also addressed the Richard Wolffe situation online.

Richard Wolffe used to be a Newsweek reporter, but now he's a strategist at PR firm Public Strategies. On Friday he guest-hosted MSNBC's Countdown. His first topic: how awesome healthcare reform is. Guess what his clients think of healthcare reform?

Salon columnist Glenn Greenwald posted a scathing column about the armistice between GE and News Corp meant to end Bill O'Reilly and Keith Olbermann's fueding. It's a chilling read, and brings in a tangentially related player: Richard Wolffe.

Friday night is for dumping embarrassing news, as media companies well know. So it is that the New York Times now surfaces a secret deal in which NBC is said to cravenly promise to ease its criticism of Fox News.

Ad mogul and fill-in MSNBC anchor Donny Deutsch thinks it's a totally super idea to ship New York's homeless population to far-flung places! At least that's what he said under his breath today as the cable network went to commercial break. His reaction probably won't come as much of a surprise, of course. But prepare yourself for the news that Deutsch's worked out a marketing deal to make JetBlue the official airline of New York City's unwanted masses. It's bound to happen sooner or later. The clip is below.

• Time Warner sucked wind in the second quarter as profits fell 34%. Newly-independent Time Warner Cable, however, posted a profit. [AP, Reuters]
• McKinsey has set up shop at Condé Nast. What it is the consulting firm's actually doing (or recommending), however, remains a mystery. [NYO]
• Barry Diller's IAC posted a modest profit for the second quarter, but reported that revenues at the media conglomerate were down modestly, too. [AP]
• Michael Milken is backing some sort of new business website. Exciting! [NYT]
• Even more exciting: Sarah Palin is thinking about hosting a radio show. [HP]

In your woozy Tuesday media column: MSNBC pulls in the crazies for airtime, Gallant former journo beats Goofus current journo, NYT family members catch the swine flu, and the LA Times is all fucked up.