According to BuzzFeed News, Breitbart.com’s brightest young mind is not an individual, but a hive: “Milo Yiannopoulos is not one person...That person does not exist. It is a collective consciousness of various different people who come and go.”

Shaun King is a 36-year-old Atlanta-based activist who has played a prominent role in anti-racism movements such as Black Lives Matter. He publicly identifies as “black or biracial” and is the son, according to a 2012 profile, of “a Caucasian mother and an African-American father.” Yesterday, however, the nativist website Breitbart.com began questioning King’s story of his upbringing, and focused on purported evidence suggesting that his father is in fact white. King eventually dismissed Breitbart’s questions as the work of a “white supremacist conspiracy,” but not before further inflaming a debate that has since mesmerized conservative media circles.

A critic took issue with Tiger Woods' timing, of all things; a tech exec threw down against Barry Diller; and Olivia Munn gave Mr. Thunderstorm something to wet. The Twitterati were stepping to 'em.

If a Googler can pose in Vogue and Glamour, and if Justin Timberlake's playing a Facebook exec, surely London tech geeks can strip off their clothes for a sexy calendar. It'll sell furiously. Or at least, uh, get tweeted furiously.

Free booze was sought for Gothamist; freaky flasher pics were sent to Gizmodo; and Busy Philipps' day was ruined. The Twitterati asked for one thing and got something else entirely.

Sarah Lacy was severely inconvenienced by a visa snafu; Mark Glaser was dissed by a conference and a writer danced on Oasis' grave. The Twitterati were feeling huffy.

A tech marketer saved his nephew; a tech writer was rescued by an ambulance. The Twitterati saw the whole thing.