Does PepsiCo Need a New, Snackier Name?
Hamilton Nolan · 02/18/13 10:00AMIt's a classic American hero story: PepsiCo was flagging, so it did a lot of research in its top secret BEVERAGE LAB, and started spending more money on ads, and now it's doing better. What could be more American than that? High fructose corn syrup water, ads, corporate earnings—it's everything that symbolizes this great nation. But does PepsiCo need even more rebranding in order to achieve its goal of "A Sierra Mist in every hand, and a Frito in every mouth?"