Former Gourmet editor Ruth Reichl does not read this blog or Craigslist, which is causing her all sorts of trouble, in the media.

The Atlantic's James Bennet is Ad Age's "Editor of the Year." A good pick—The Atlantic is as robust and thoughtful online as it is in print. Although "You (Unpaid)" would have been the zeitgeisty choice. [Ad Age. Pic: Flickr]

They say blood is thicker than water, but you nick both when cutting to the bone. And so it is that Self magazine has laid off Stephanie Newhouse, granddaughter-in-law to one of the Newhouse brothers who built Condé Nast.

In your downright fraudulent Friday media column: A fakester is claiming to work for W, Forbes is losing a top editor and National Lampoon will help your weekend arrive sooner.

The rapidly evolving conventional wisdom about the hazy future of New York magazine continues to evolve rapidly! Perhaps Bruce Wasserstein's family would be less likely to sell off the mag if they had, say, an extra $188 million?

For a digital bible, Wired has been turning surprisingly analog over the past year. The latest regressions: The publication just fired two top editors from Wired.com and may soon lose the founders of Reddit.com.

• Is New York magazine up for sale now that Bruce Wasserstein has died? There's no reason to assume so, but that isn't stopping people from tossing around the names of some very unlikely "contenders." [NYP, AdAge, DF]
• Related: David Carr of the Times details how Wasserstein benefited the magazine; Daniel Gross of Slate focuses on his commitment to journalism; and New York's editors offer up their own heartfelt tribute to the mag's late owner.
• The cuts at Condé continue: Golf World felt the pain today. [Gawker]
• SNL has cut a deal with Anheuser-Busch to stick beer ads into the show. "Maybe if we drink enough the show will actually seem funny." [LAT]

In your retro Thursday media column: Vice is having a Halloween party, laid-off journalists get an award, 'Netflix for magazines' is doomed to fail, and the Wall Street Journal is finally as prestigious as USA Today.

More Conde Nast layoffs today: A tipster tells us that "at least 10" staffers were let go at Golf World this morning.

New York magazine owner Bruce Wasserstein died yesterday. So did a clear vision of New York's stable future. Who's next to control one of the city's shiniest media properties?

Barnes & Noble is making an e-reader; Gizmodo published the first pictures today. With similar media-tech fusions out or anticipated from Amazon.com, Apple, Hearst, Time Inc. and others, it's tough to keep track. No worries; here's a list.

The rumors of Vogue layoffs coming today appear to have been true: Peter Kafka hears six staffers were let go today, and Conde confirms it, without providing details. If you know who it was, email us.

In your overstuffed Wednesday media column: a PR man cheers Bloomberg's latest purchase, Calvin Trillin says crotchety things, the New Yorker hires(!) somebody, Brides loses advertisers, and the Washington Post poaches from HuffPo, for a change.

The Conde Nast trickle continues: Layoff day at Vogue today? Email us with any news.

Even as the magazine industry has crumbled in the Great Magazine Die-Off, publishers have always been able to assure themselves: "At least we're the only ones who can win National Magazine Awards." ¡No mas! Now, even we're eligible.

As expected, Bloomberg has won the bidding for Businessweek magazine, beating out the investment firm ZelnickMedia. They ended up paying more than the cost of McChicken, after all.

• There may be other suitors for NBC in addition to Comcast. Like News Corp. And Liberty Media. And Time Warner. Or maybe not. Time Warner CEO Jeff Bewkes, for one, says he isn't interested. [THR, DHD, Gawker, AdAge]
• More on the sale of BusinessWeek: "Knowledgeable sources" say Bloomberg is paying $2-$5 million in cash for the mag. And another source reports the mag will be changing its name to Bloomberg BusinessWeek. Naturally. [BW, NYT]
• The war between the White House and Fox News goes on. [NYDN, ABC, CJR]
• If you notice TV commercials seem more upbeat than usual, it's because the advertising world has decided to be cheerful and optimistic again. [NYT]
• The Atlantic has determined that NBC CEO Jeff Zucker and New York Times publisher Arthur Sulzberger Jr. are "Brave Thinkers," for some reason. [NYO]

Bloomberg is now reporting that Bloomberg, the media company founded by a man with the last name Bloomberg, has reached a deal to buy BusinessWeek from McGraw-Hill. "BusinessWeek, with its extraordinary context and perspective on the economy and companies, presents a giant opportunity for Bloomberg News to reach decision makers in the most important industries," said Bloomberg's editor-in-chief Matthew Winkler. Added bonus? Although terms of the deal weren't disclosed, it probably wasn't all that expensive either. [Bloomberg]

In your tendentious Tuesday media column: Internet commenters will never be defeated, Pinch Sulzberger is brave, more buyouts at the Star-Ledger, and journalism in China is no easy-peasy thing, we'll tell ya.

In your papery Monday media column: the ferocious war of words for newspaper supremacy, another theory about Gourmet's death, the sensible end of newspaper endorsements, and a cool new newspaper hero!