In your illiterate Wednesday media column: Joe Klein fails reading comprehension, Gerald Posner does the Gerald Posner thing again, Photoshop model disclosure in Australia, a Conde-Hearst talent war foreshadowed, and Playboy grows ever less sexy.

In your paradigm-shifting Tuesday media column: Conde Nast dumbs down, Lara Logan dumbs up, Dave Weigel lands a part-time job, London reporters get paid by the cops, and Glenn Beck has sold quite a few books.

Rolling Stone got its nice big "Dominate the news cycle" turn last week with Michael Hastings' Gen. McChrystal story. Will this revive Rolling Stone as a culturally relevant touchstone? Not a chance.

In your melting Monday media column: perversity finds its way into the Grey Lady, fake NYT trend story may be fake, Katie Couric could return to CBS, and David Carey leaves Conde Nast.

In your finally Friday media column: an editor is canned for testicle-related reasons, The New Yorker makes an error, food critic violence is avenged, and debating Gerald Marzorati's successor.

In your hateful Thursday media column: CNN staffers hate Eliot Spitzer, Newsweek hates China, a former Newsday editor moves to NY1, the NYT gets itself a fancy "Tumblr," and whites spotted on the teevee.

In your sultry Wednesday media column: Anna Wintour's PR man retires, Lee Siegel bitches and bitches, and the oil spill is the only thing on TV, but nobody will watch if Larry King's the one talking about it.

Last week, Lavender magazine outed anti-gay Minneapolis pastor Tom Brock as a gay man. The magazine did it by going undercover at a "confidential [12-step] meeting of gay men 'struggling with chastity.'" The ends don't justify the means.

In your tender Tuesday media column: Gourmet "returns," Mr. Magazine turns 25, editors bitch and moan about their slave wages and awful jobs, and ABC News knows what you're thinking, and it's not true.

In your puerile Monday media column: Michael Wolff vs. Tony Judt, a newspaper's futile search for accountability in online comments, fake press releases get slightly more difficult, and Larry King is immortal.

The New Yorker has published a hot 8,000+ word profile of jovial Arkansas ex-Gov. Mike Huckabee, now of Fox News. Will this "nice guy" run against Barack Obama in 2012, or is he too busy making offensive dirty jokes?

The New Yorker's marketing team sent out an email this morning urging subscribers to "Kick Start Your Weight Loss with Duke Diet & Fitness Center." Well. I. Never. How many pullups can you do, David Remnick? [Chic Report]

Longtime Vogue publisher Tom Florio is leaving after 25 years at parent company Condé Nast.

The founding editor of the Wall Street Journal's glossy lifestyle magazine has flown the coop. The newspaper is making kindly noises about the departure, but we hear the editor, Tina Gaudoin, has wanted out since at least last summer.

Are you a boss? Do you want to be beloved? Do you know what Oprah just gave to every single staffer of O, the Oprah Magazine?

In your womp-filled Wednesday media column: Greta Van Susteren will never leave your TV screen, an ad blogger gets an ad job, Benoit Denizet-Lewis is a Good Man, and the FT is the paper of the future.

In your odd Tuesday media column: a NYT Magazine freelancer's desperately seeking Wikipedia help, Eliot Spitzer's coming to CNN, an age bias suit against a NYC TV station, and Mike Bloomberg saves the media, no problem.

In your mordant Monday media column: Zachery Kouwe is canned again, a replacement for Gourmet, the government set to save journalism, News Corp makes a purchase, and Howard Kurtz defines heroism.

If you've been following any Forbes staffers' tweets lately, you might notice a uniform push to help their famous CEO Steve Forbes get more Twitter followers. That's because the company is actually asking its employees to advertise their boss's account.

In your absurd Thursday media column: the oil spill drives reporters to attempt insane feats, Peter Shankman makes an insane pile of money, and a WaPo reporter's insane book party. Insanity!