Though there may not be gay marriage, there is gay divorce. Look what happened with Rodiney and Reichen's breakup! Between a snooping boyfriend, petty jealousy, and lots of crying, it was just like an episode of Cheaters—but gayer.
For most of us, July 4th is just a steamy, fading memory. But the cast of Logo's The A-List must relive it again and again as they fight and fuss their way across Fire Island. Oh, what a scene.
Drag is all about the art of the illusion, and last night Drag U professor Pandora Boxx taught her student how to use household items to create a smaller waist. In this clip, watch Boxx display how the "ghetto corset."
We got wind of the cast of Logo's new "gay housewives" show. And it's filled with just the fame-hungry, attractive, horrible people you could have imagined. They're all models! This is going to be a fantastic mess.
Logo announced today that it picked up the "gay housewives" show Kept, to launch in October, but they're still looking for one more cast member. Maybe that's because some gay-listers have already turned it down. Like who?
It's kind of like getting laid on Manhunt. If you want to be on Logo's Kept, you have to be hot, fabulous, have a place to live, and have pictures, lots and lots of pictures!
The gays have always been an attractive demographic for advertisers because they're generally affluent, have more disposable income (fewer babies!), and tend to be more reliable early adopters of trends than slobby straights. So all-American brands love to get on the gays' good side. As long as they don't have to directly market to them, because under Man Law that would make them homo by association, and their sales in Texas would absolutely plunge. But times have officially changed, cowboy; Levi's is going straight to the gays with a gay ad campaign on gay TV network Logo with the gay message: Levi's loves gays enough to get dirty at 3 a.m.! In their new "Unbuttoned" campaign that has the unfortunate side effect of employing Perez Hilton, Levi's is sponsoring the entire 1-3 a.m. programming block on Logo on Sunday mornings. Market research on Logo and a bit of deduction tells us exactly who Levi's is going after at 2 a.m. after a long Saturday night: lonely gay people who live not in cities, but in more isolated outposts of suburbia with fewer opportunities to connect with the gay community in person. And how will Levi's demonstrate its special understanding of this under-served demographic? By giving them shirtless guys and dirty jokes:
The Viacom-owned gay network recently did some "who the hell is our audience, anyway?" market research and came up with some fairly interesting numbers. One such data point: "Less than half of gay people want to live in the city and a majority want to live in suburbia or small-town America. Regardless of where they want to live, 58 percent want to live closer to other gay people." Really! But the gays always live in the city. The South End of Boston would be a dump if it weren't for them. But, I guess the times they are a blah blah. The second half of that data poses some problems for the folks polled, as there aren't too many already-established gay suburban or small-town enclaves. I mean, there are only so many Northamptons in this world, eh? But, those could be good numbers for Logo. Picture a gay who wants to hang out with other gays, but lives in Westport, Mass. There aren't many other 'mos in the immediate area, and there certainly aren't any gay bars. He could drive to New Bedford or maybe Fall River or maybe even Providence, but who wants to go all that way on a Friday night? What's the other option? Go to the high end of the dial and settle down with some crappy, low-budge gay flick or TV series. So, the newly provincial gays may need queer programming, Logo! Good news! But, other statistics about gay men and women having even numbers of straight and gay friends, being out to family members, and believing "it's important to integrate into the greater culture," could spell trouble. If things get too normalized, then there may not be a need for "here you go, girl" programming. Though, an obvious example of "niche" television enduring through the years would be BET, which, demographically speaking, holds a mirror up to African-Americans the way nearly every other network on television holds one up to white Americans. It's hard to imagine that there will soon be complete symphony between all of these seemingly disparate sets of tastes-not to mention satisfactory representation on the bigger nets-so maybe the "need," or at least a small audience, for Logo will remain. Anyway, poor social theorizing aside, these numbers represent the 1,800 gay people from New York and Dallas who were polled. Let's poll that made-up gay in Westport (I like to think his name is Barney Joy) and see what he has to say. In the meantime, maybe there should be a focus on, you know, quality. I'd watch then. And I subscribe to here! for Christ's sake. [via Manhattan Offender, who thinks these numbers spell doom for Logo]
MTV Networks employees are planning a walkout for Monday afternoon, and are spreading the word: "What do we do? Suck it up and deal? Leave the company? There is a third option—50% of the company stands up and says 'WE DO NOT ACCEPT THESE TERMS.'" Walking out is generally associated with student protest groups, like the East Los Angeles students who attracted attention to their cause in 1968 by leaving school grounds en masse. It's a more than telling association—freelance workers have so little leverage within their companies that they're forced to resort to dissent tactics employed by groups whose only bargaining chip is attendance.
