A Russian firm, SUP, has purchased the online social networking site LiveJournal for an undisclosed sum. The news caused great rejoicing among angsty 15-year-old girls with poorly-trafficked e-diaries, whose readership will now double to include their very own personal government censor. [NYT]

Since acquiring LiveJournal in 2005, Six Apart has gotten little but grief from the blogging site. Now, at last, it's gotten some cash. The San Francisco-based blog-software company has sold LiveJournal to Sup, a Russian media concern. Ostensibly, the purchase of LiveJournal two years ago was meant to improve Six Apart's Web technology and accelerate its entry into ad-supported blog publishing. Instead?

We hear that Brad Fitzpatrick, the LiveJournal creator recently hired by Google, has an "epic" costume. Well, we heard that from Fitzpatrick, actually. "Yo, rumor is you need to go down to Google and get a pic of Brad Fitz's costume," a mutual friend IMs. A drive down to Mountain View isn't really in the cards. But is there a helpful coworker who might break the Googleplex's dark veil of security and send Valleywag a photo? We'd be most obliged. And we promise not to rat you out to the Goostapo. (Photo by Randal Alan Smith)

Mark Zuckerberg, are you feeling scared? Google isn't just moving in on your turf, it's beating you to the punch. By almost a week. Since hiring Brad Fitzpatrick, the creator of LiveJournal and a proponent of open standards, Google has been rumored to be working on tools to let developers build software for multiple social networks. An announcement had been expected next Monday. That would have been a day before Facebook plans to unveil a new ad network to compete with Google's AdSense. Instead of being late, as rumored, Google's early. On Thursday, Google will unveil OpenSocial, a set of common software-development standards that Hi5, Orkut, LinkedIn, Friendster, Ning, Salesforce.com, and Oracle have agreed to use. Call them the Google Gang. The Gang, in turn will allow developers like RockYou and iLike to develop one common widget which will work on any of their sites. The goal? To make it unattractive for developers to lock themselves into the Facebook platform. Boo!

Can you believe that last week's Web 2.0 Summit was the fourth such conference? Its humble beginnings were barely in evidence, as venture capitalists, corporate biz-dev types, and M&A scouts seemed to outnumber the startup founders they were trying to hunt down. Friday afternoon was a return to the old school, however, with Flickr cofounder Stewart Butterfield and LiveJournal founder Brad Fitzpatrick among the presenters. Sadly, John Doerr, the expert inflater of the first dotcom bubble, did not cry. Check the photo gallery for the conference's final, terrifying orgy of schmoozing. Some participants were so exhausted that, by the closing cocktail party, they were making deals with their eyes closed.

We just heard an outlandish rumor: That San Francisco-based blogging company Six Apart, whose software powers many of the world's most popular blogs, considered splitting in two earlier this year, under former CEO Barak Berkowitz. But the company recently upgraded its CEO, replacing Berkowitz with executive Chris Alden, and a spinoff or sale is no longer on the table. By shedding its LiveJournal and Vox consumer blogging sites, Six Apart would have left behind enterprise blog service TypePad and the Movable Type software product — exactly the businesses new CEO Chris Alden ran before his promotion, which is likely why this old rumor is gaining fresh circulation.

From the comments, a fresh rumor about Brad Fitzpatrick, the LiveJournal founder widely believed to be working on social networks at Google. The commenter, who claims to work at Google, says Fitzpatrick is actually working on free, ad-supported Wi-Fi. Curious, since Google's Wi-Fi projects have faced trouble recently. A deal with San Francisco for free Wi-Fi fell apart thanks to Google partner EarthLink's straitened finances. Why would a tech star like Fitzpatrick work on such a seemingly doomed project? With that caveat, the report on Fitzpatrick's new project, from googleyes, after the jump.

Hi, I am a young person who goes to major web sites! I am "in the know" about technology so I have several good ideas for these sites, and I will list them here. ATTENTION PEOPLE WHO WORK FOR THESE SITES: If you read my idea and you use it, you have to pay me for it with 1% of your company. My first idea will finally make Yahoo a popular web site.

BLACK ROCK CITY — Rumors that the bigwigs of geekery are headed here en masse are rife in the fanciful world of Internet rumor — but proof is spotty on the playa-dust ground. The strongest contender for Big Geek on Campus so far is Brad Fitzpatrick, formerly of Six Apart fame, and now at Google. This tidbit actually transcends rumor, as Fitzpatrick, the founder of LiveJournal, has posted his future playa address on his own LiveJournal blog. If he's a very clever boy, he will discover the Wi-Fi-fu that makes updating his LJ from the desert possible, but in the meantime, we are having daydreams of drunkenly invading his camp when he gets here and demanding that he friend us. (Photo by Brad Fitzpatrick)

A Valleywag spy reports sighting Brad Fitzpatrick, the creator of LiveJournal and outgoing Six Apart executive, at Philz Coffee in San Francisco. Fitzpatrick was there with book publisher and geek icon Tim O'Reilly and David Recordon, a former Six Apart engineer who left to join VeriSign last year. The three were working on a presentation on "social network portability." Now, that's no surprise — Fitzpatrick has been openly interested in the idea of swapping personal information between websites for a while, and he and Recordon — who we hear, by the way, may be rejoining Six Apart — helped create the OpenID standard, which helps accomplish just that. No, what makes this geek sighting fascinating is that Fitzpatrick, we hear — though neither he nor Google has confirmed this — is headed to Google. And Google has been trying to get back in the social-network game.

LiveJournal, the online community run by blog-software maker Six Apart is rowdy, contentious, and mostly undeserving of attention. But occasionally its cantankerous users, in their perpetual, pointless war with Six Apart management, make a decent point. For example, this one: Why do three of the four nonprofits chosen to benefit from a recent sale of paid LiveJournal accounts have ties to early Six Apart investor Joi Ito? Ito no longer serves on Six Apart's board, but he's the CEO and founder of Neoteny, a Japanese venture capital firm which provided Six Apart with much of its initial backing. Neoteny chairman Jun Makihara has a board seat. And Six Apart CEO Barak Berkowitz previously worked for Neoteny. I'd never say the organizations Ito's linked to — the EFF, Creative Commons, and Witness — aren't doing good work. But it all seems very cozy. So cozy that the supposedly pro-transparency company didn't care to disclose the fact to customers.

Word is that Brad Fitzpatrick, the founder of LiveJournal and chief architect of Six Apart, is leaving the troubled blog-software company. And the fact that you're hearing about from a gossip blog rather than the transparency-loving company is itself a sign of how deep the problems run. Fitzpatrick, who sold his company, Danga Interactive, to Six Apart two years ago, has vested his shares, declared his boredom with Six Apart, and after weighing offers from Google and Facebook, has chosen to head to Google, a source close to Fitzpatrick says. The only reason that Six Apart management hasn't announced it, the source adds, is that they can't figure out how to spin it. Here, let me help, guys! It's bad. And Fitzpatrick's departure is just the tip of Six Apart's reality-denying iceberg.

365 Main, the troubled datacenter operator, has finished its investigation into the failure at its San Francisco facility that knocked some of the Internet's most well-known websites, from Craigslist to LiveJournal to Technorati, offline back in July. Ridiculously, the company first tried to blame PG&E for the failure, knowing full well that its clients pay it for reliable power even in a blackout. (Equally ridiculously, I ran a suspect tip that a drunk employee had wreaked havoc in the datacenter.) Now, the company has completely exonerated itself, pinning the blame on a component in its generators. Here's why you still shouldn't believe a word the company says. My analysis, and the company's press release, after the jump.

The Onion, America's Finest News Source, has an eerily prescient report on what would happen if the Internet were to suddenly disappear, including the devastating toll it would take on the blogging community. Says one LiveJournal user, after years of online documentation disappeared, "I feel like control-alt-deleting myself." Apparently, Nigeria's economy, balanced so carefully on the backs of 419 scams, would be the first casualty.

Could this be the world's most awkward photograph? On the left, Brad Fitzpatrick, founder of Livejournal, the online diary site, and still a key exec at the company that bought him out, San Francisco's Six Apart. Also at last night's party in San Francisco's South of Market district, on the right of the snap, Artur Bergman, a colleague who had a widely-known affair with Fitzpatrick's wife. Correction: former colleague, and former wife.

Hardworking professional journalists understand that all of the action these days is happening on the Internets. After this Virginia Tech student posted an account of a friend's wounding, the media—from NPR to the Boston Herald to MTV to In Touch—went right into action for the get, showing the sense and skill that makes the profession the highly-regarded industry that it is.

Only three militant breastfeeding mothers showed up to forcibly nurse their babies in front of the San Fran headquarters of Six Apart, according to a member of the blogging company. The mammary mommies are mad at 6A property LiveJournal for blocking their user icons — 100x100 images of babies breastfeeding, with aereolas showing.

Great weekend ahead, and I'm not just saying that 'cause Valleywag takes a half-day tomorrow. Here — meet someone important by Memorial Day and pump 'em for info.

Now that is how to be "brash and outspoken." Last night, LiveJournal creator Brad Fitzpatrick asked on his blog, "How should I hack?" and offered a poll.

• San Francisco PR firm Bite interviews the San Jose Mercury News senior web editor about the Merc's new media offerings. Sez the editor about the popularity of the Merc's American Idol blog, "Compelling content still rules the day." And by "compelling content," he means "celebrity trash." (Gawker Media heartily agrees.) [Bitemarks]