How The Internet's Biggest Social News Site Saved Itself (Again)
Nick Douglas · 01/24/08 01:58PMKevin Rose started Digg specifically to give users the power to decide what's news. It must be a pain to see some of his top users quit the site and write an open letter charging him with "disregard for the Digg community," "lack of transparency," and "flagrant disrespect of top users." They were angry that a sudden change in the site had lessened their influence. This may seem like an intramural tiff, but these users are known for submitting thousands of stories to Digg, driving up to several hundred thousand visits to each story that makes the front page. Gawker Media alone owes millions of pageviews to Digg. And this isn't the first time top users have grumbled. So Rose and his CEO Jay Adelson made a surprisingly sensible move: Late last night, they chatted live with the disgruntled users. Here's why Rose frustrated his top users, why he bothered talking to them, and why it's a lesson for all online media.