Unfortunately, I can't bring myself to sit through 25 minutes of Wikipedia founder Jimmy Wales enthusing about transparency as a way to hype his forthcoming alleged Google-killer. Wales gave the talk last week; Information Week does the summation, and you can plunge into a full-length video here if you're so inclined. If not, rest assured that transparency is the new name for Jesus on the lips of big-idea developers Web-wide, and if you're not fer it, yer agin it. I'm not agin it in principle, but I'm mighty tired of hearing the term splattered around to describe everything from business to media to blogs to government to branding to your momma's underpants.

The August media craze over Jimmy "Jimbo" Wales isn't over. (Probably due to this quiet news month, right?) Even though we've learned all we'd ever want to about the Wikipedia founder through his profiles in the New Yorker, the New York Times, and the Associated Press, there are two more pieces for Wales-watchers.

August is time for feature stories, and this year's favorite subject is Wikipedia and its founder Jimmy Wales. In the last two weeks, three giants of Old Media have written on this giant of New Media.

Craigslist founder (and customer service rep) Craig Newmark gets more media savvy daily. One minute into his SXSW keynote speech (interviewed by Wikipedia founder Jimmy Wales), he's already pulled out a grand declaration: "History has always been written by the victors. And the victors lied to us. Not any more."