Business Insider thought to ask CNBC if they planned on apologizing for the network's epic snafu on Friday, when reporter Jim Goldman misreported Microsoft's announced expense reductions as revenue reductions, news that "bombed" the NASDAQ. Guess what? Nope.

Yes, Steve Jobs is that evil. Silicon Valley spent the past month convincing itself AT&T just absolutely had to be responsible for kicking the useful Google Voice application off the iPhone App store. Whoops, it was Dear Leader.

Another Apple conference means another chance for Jim Goldman to deliver Apple talking points into CNBC cameras. The network's famously petit Silicon Valley bureau chief was careful to bring his booster box. A bystander snapped us some pictures.

Carol Bartz is on a rampage. First the Yahoo CEO delivered a "fuck you" to Kara Swisher of All Things Digital. At least that half-joking rebuke was somewhat cordial; today Bartz cut off CNBC's Jim Goldman with an icy "excuse me" at the start of an on-air smackdown.

Jim Goldman, the shameless Apple parrot and CNBC correspondent, did his best for the computer company in an on-air price comparison the other day. But he had to lift his argument wholesale.

Poor Jim Goldman! The CNBC reporter keeps coming up empty-handed on Apple scoops. His latest complaint: Apple didn't let him bring a laptop or BlackBerry into its annual shareholder meeting. Bloggers liveblogged it anyway!

CNBC, the cable business network, claims to have "policies and guidelines" that are "strictly followed." One of them appears to be presenting company flacks as secret "sources." Tech reporter Jim Goldman adheres to it religiously.

CNBC tech reporter Jim Goldman blew the biggest story on his beat by insisting his "sources inside the company" said Apple's Steve Jobs was in tip-top shape. Do these sources even exist?

There's a reason why CNBC viewers get shortchanged on their tech coverage: Jim Goldman, the network's Silicon Valley bureau chief, is not very tall. It's the kind of thing polite people don't talk about here.

After telling CNBC viewers for weeks that Steve Jobs is "fine," the network's Silicon Valley bureau chief Jim Goldman tried a novel experiment in journalism: Talking to a source who wasn't an Apple flack.

First clip: A CNBC reporter dishes outsidery snark about Apple's supposedly botched iPhone launch. Second clip: CNBC's Silicon Valley bureau chief guzzles the Apple Kool-Aid. Is this the same network?

Having softpedaled rumors of Steve Jobs's failing health, CNBC is falling over itself to catch up to the story — with embarrassing results.

If you just look at how thin he is, you'd know it. But now Steve Jobs himself has admitted that his declining health is keeping him from taking the Macworld stage tomorrow.

It's difficult to get an interview with Steve Jobs. When you finally get one, the temptation surely is to play nice in hopes that you'll get another. But did CNBC's Jim Goldman have to ask such sycophantic questions? After rattling off statistics straight from Apple PR, Goldman asks Jobs, "How surprising is it for you that Mac momentum continues to grow at this level at this time? I mean there's an enormous amount of longevity here." Goldman's slick business-suit looks and his suck-up tone immediately reminded me of one of Goldman's quasi-coworkers at NBC Universal — Dunder-Mifflin's Andy Bernard, played by Ed Helms in NBC's "The Office." Check out the "Best of Andy Bernard" clip below and see if you agree.

On this morning's Today Show, Jim Goldman, CNBC's Silicon Valley bureau chief, said one thing is for sure: Microsoft will not kill the Yahoo brand. "This is one of the world's great brands," Goldman says. Instead, expect more social networking, "the whole idea of community or the idea of getting sort of a relationship — if you will — with the website. Sort of everything you want to do online or in the world you'll be able to do through Microsoft and Yahoo." OK, so that makes no sense. Great analysis, Jim.