Nevermind that Lipstick Jungle was axed by NBC last week: Brooke Shields thinks the show is doing great! In fact, she says the show has a "huge fanbase," people have been demonstrating their support by mailing NBC chief Jeff Zucker tubes of lipstick, and the only reason the the show is rumored to be on the rocks is because it's "so popular on DVR" that advertisers don't know what to do with it yet. Possibly related: Shields shares a birthday (and astrological chart) with Norman Vincent Peale, the author of The Power of Positive Thinking. [NYO, NYP]

♦ NBC chief Jeff Zucker is tightening making another round of cuts. This time it's CNBC, which will see its budget slashed by 10 percent. [NYO]
♦ A group of liberal activists printed up fake copies of the New York Times today to hand out to passerby in Midtown. [NYT]
♦ Gerard Baker has been named deputy editor-in-chief of The Wall Street Journal and Dow Jones. [Romenesko]
♦ Katie Couric's advice for Sarah Palin: "I think she should keep her head down, work really hard and learn about governing." [Page Six]
♦ John McCain's first TV appearance since he lost the election translated into big ratings for Jay Leno's Tonight Show. [THR]
♦ Monday's interview with Sarah Palin was also a winner with Greta Van Susteren's On The Record earning its best ratings of the year. [B&C]

♦ Judy Miller is joining Fox News as a contributor. [WaPo]
♦ David Carr chats with lousy market prognosticator Jim Cramer, who concedes that it's "a completely humbling market," but won't apologize for suggesting everyone take their money out of the market. [NYT]
♦ Jeff Zucker says NBC will cut $500 million from its 2009 budget. [Reuters]
♦ Jeff Probst has a new show in the works: Live Like You're Dying will feature Probst taking a terminally-ill person on "the last adventure of their life." [EW]
♦ A report on the mood at the Frankfurt Book Fair. [NYO]
♦ Rick Yorn has left the the Hollywood management powerhouse the Firm. [Variety]
♦ Max Payne was the No. 1 movie at the box office this weekend, racking up $18 million in ticket sales. [LAT]

♦ Yesterday evening the New York Women's Foundation Fall Gala took place at Gotham Hall: Michael Bloomberg and Diana Taylor, Iman, Joel Klein and Nicole Seligman, Robert De Niro and Grace Hightower, Felicia Taylor, Jamie Niven, Herbert Wachtell, and Jonathan Farkas ate, drank, and watched a performance from the American Ballroom Theater Youth Dance Company. [Wireimage, PMc]

· Helen Mirren will trade in her two-piece for a gun in The Debt, a remake of an Israeli hit about a Mossad agent who comes out of retirement to track down a war criminal. [Variety] · TNT fell for the old "Buy a Bruckheimer, Get a Wahlberg For Free" trick, not realizing it negotiated for Donnie's new Boston cop procedural Bunker Hill. Gotta read those contracts, gang. [THR] After the jump: Salma Hayek storms Fox, Jeff Zucker reassures nobody, Earl's preem crashes.· Completely over the success of Ugly Betty, executive producer Salma Hayek's budding media empire will next overtake Fox with the multiethnic family comedy The New McToms. [THR] · At an exec powwow in London on Thursday, noted NBCU economist Jeff Zucker insisted that his network's value to GE "only increases if there is less coming from the financial divisions." And the Olympics? "We measure success in ways that are far greater than the bottom line." Indeed, this man has all the answers. [THR] · And not to pile on, but last night's My Name is Earl and ER premieres were down 29% and 20%, respectively, from last year's bows. But that's OK — maybe NBC doesn't measure success that way, either. [The Live Feed] · Director Gary Fleder has reupped with ABC to helm every episode of every ABC series produced through the end of time. Or television, whichever comes first. [Variety]

♦ As we've heard, the financial crisis isn't stopping the benefit crowd from turning out, and Tuesday night's New Yorkers for Children Annual Fall Gala managed to rake in $1.85 million with the help of Mariska Hargitay, Julianne Moore, Juliana Margulies, Christine and Steve Schwarzman, Andrew Saffir and Daniel Benedict, Campion Platt, Lauren Remington Platt, Annelise Peterson, Adam Lippes, Patti LaBelle, Annie Churchill, Oscar de la Renta, Moises de la Renta, Julie Macklowe, Nancy Jarecki, Hope Atherton, Olivia Palermo, Holly Dunlap, Denise Wohl, Frederic Fekkai, John Demsey, Jeff Zucker, Gillian Hearst Simonds, Kelly Killoren Bensimon, Zac Posen, Lola Schnabel, Tory Burch and Lyor Cohen, Robert and Nanette Lepore, Isabel and Ruben Toledo, Olivia Chantecaille, Gillian and Sylvester Miniter, Julia Restoin Roitfeld (pictured), Zani Gugelmann, Peter Davis, Lydia Fenet, Bettina Zilkha, Stephanie Winston Wolkoff, Dayssi Olarte de Kanavos, Meredith Melling Burke, Muffie Potter Aston, Jamee Gregory, Heather Mnuchin, Aerin Lauder Zinterhofer, Jamie Tisch, Amanda Cutter Brooks, Marjorie Gubelmann, Poppy de Villeneuve, Jennifer Creel, Marina Rust Connor, Sylvana Soto-Ward, Jessica Joffe, Taylor Momsen, Blake Lively, Jimmy Fallon, Kevin Liles, Beyoncé and Jay-Z, Gayle King, Gilles Mendel, Maggie Betts, Topper and Tinsley Mortimer, Monet Mazur and Alex de Rakoff, Joy Bryant, Kelly Klein, Sylvana Soto-Ward, Horacio Silva, Patrick McMullan, Fabiola Beracasa, and Angel Sanchez. [The Daily, Park Ave Peerage, PMc]

Lately the internet has been "abuzz" with rumors that NBC wants to dump its golden boy chief programmer Ben Silverman. So of course NBC itself has been equally "abuzz" assuring everyone that it wants no such thing! Are they telling the truth? Oh boy, it's time to do some serious parsing of corporate spin: Among the reasons that NBC has to be pissed at Silverman: he hasn't resurrected the network's ratings; the upcoming season of shows has no clear breakout hit; he's a party boy who stays out all night and doesn't come into the office till 11; and he tapped his old friends for important positions they weren't qualified for, which resulted in NBC doing things like paying his deputy's boyfriend $1.75 million to take his stupid show pitch and go away. At a normal job, this would result in your boss hating you. But NBC chief Jeff Zucker couldn't be happier about how things are going!

♦ NBC's Ben Silverman says he hasn't managed the "unrelenting press attention" as well as he could have, and he's doing better than most people assme, a sentiment echoed by his close pal, Donny Deutsch. [TVDecoder]
♦ Harbinger's Phil Falcone says he has no plans to dump his investment in the New York Times. [Reuters]
♦ MTV is pulling the plug on TRL. [WSJ]
♦ Mark your calendars: Jeanine Pirro's court show debuts next week. [HuffPo]
♦ Current and former staffers at the LA Times are planning to file suit against owner Sam Zell. [LA Observed]
♦ How writers in Hollywood are dealing with the "new comedic landscape." [NYO]
♦ Product placements have earned less airtime on network TV compared with the same period last year, according to Nielsen. [AdAge]
♦ How the financial meltdown will affect Hollywood. [THR]
♦ Jeff Zucker, Mel Karmazin and Steven Rattner weigh in on the state of the media biz. [Portfolio]

Ben Silverman—dubbed by some "the Russell Brand of TV execs" as much for his ids-gone-wild approach to the job as for his untamed nest of rock-star hair and penchant for ultra-skinny jeans—has found himself in recent months the source of much industry deathwatch chatter. By now we're well aware of the criticisms—long absences from the development fold, turning a blind eye to VP-on-showrunner affairs, signing his name and likeness over to a line of Graffix bongs, etc. None of this, however, seems to be of much concern to Ben, who has devised an ingenious way to profit off the one thing NBC has over the other guys: a lack of viewers. He explained the concept to Variety:

• Lindsay Lohan called Sarah Palin a "narrow minded, media obsessed homophobe" on Lohan's MySpace page, citing a conference her church on "converting" gays. "She can suck it." [MySpace, Daily News]

Chalk up a rare victory for NBC Universal CEO Jeff Zucker in doing what few can: He stared down Steve Jobs and won. NBC shows like Heroes and Battlestar Galactica are returning to iTunes, but on NBC's terms. Almost exactly a year ago, NBC packed up its toys and left Apple's iTunes store over a pricing dispute. Apple insisted on sticking with one price for TV shows. But with today's announcements of new iPods, Jobs showed off NBC shows available again — at $0.99 for old shows, $1.99 for new shows, and HD for $2.99. NBC shows represented roughly 40 percent of iTunes video sales before they vanished from the store.

Touted as a historical television fundraiser and awareness drive across three networks (Fox is sitting it out — stay classy, Rupe!), tonight's Stand Up For Cancer event was momentous enough to commandeer halftime during Thursday's NFL season opener at Giants Stadium. But it wasn't quite momentous enough to keep the sold-out crowd from cascading jeers onto unpopular Giants co-owner/Oscar-winning producer Steve Tisch and innocent bystander Jeff Zucker, whose eventual introduction and comments were only slightly better regarded than his host's, according to a Defamer operative in attendance. (Seriously — did Zucker's infamous My Name is Earl introduction get around to that many people?) A fan captured the video featured after the jump, featuring plenty of middle fingers, chants of "asshole" and a much more benevolent welcome for Zucker-preceder Christie Brinkley. Tough crowd, indeed. [YouTube]

While we found yesterday's 8,000 word New Yorker profile of Alec Baldwin to be an engrossing (if entirely too long) read, we were able to find one person who was less than impressed by Baldwin's long-winded rants about the perils of being impossibly rich and famous: My Name Is Earl creator/executive producer Greg Garcia. In the piece, not only did Baldwin blast the suits who run NBC's programming and promo departments for "wring(ing) the last drops" out of Thursday night comedy staples like Earl and Scrubs while 30 Rock is treated like a "red-headed stepchild", he also indirectly criticized the quality of said shows by labeling both as "done" and "cooked." Naturally, this irked Garcia, who spoke exclusively with Defamer this morning about his thoughts on his show's performance, 30 Rock's ratings and, of course, Baldwin himself:

What's the best way to get people who don't watch TV to start watching it? For starters, advertising TV shows somewhere other than on TV. Give NBC this much credit: The network, which has seen better days in the ratings, hopes to attract viewers by releasing fall season premieres on Hulu a week ahead of their television air date.Networks have been experimenting with early releases online for some time now as a way to counteract modern viewing habits such as skipping past all the network promos with a TiVo. But just a couple of weeks ago, NBC Universal CEO Jeff Zucker was telling us all that by not airing Olympic events live or letting viewers watch them online, the network was creating "excitement" via "word of mouth" by withholding the opening ceremonies. Then again, the opening ceremonies in Beijing were actually interesting. The third-place network is correctly guessing that there's no way anybody is going to be eagerly anticipating the new season of Knight Rider — which is going to need all the help it can get.

While it's hardly a secret that embattled NBC chief Ben Silverman likes to party, never have his carousing ways received the sort of harsh buzz dealt out this weekend by Nikki Finke, who spent the better part of a blockbuster post detailing how Silverman's antics are about to cost him his job. No, seriously this time! According to a variety of anonymous NBC sources, Silverman is the network's very own Man Who Wasn't There, missing meetings on a regular basis and spending the entire, crucial month of August in Beijing while his colleagues expected him to decamp for a week at most (in all fairness, those Ryan Seacrest remotes weren't going to tape themselves!). However, it seems that the NBC chief's biggest problem is EVP Teri Weinberg, a Silverman protege whose romantic involvement with an NBC showrunner caused upward-failing NBC Universal head Jeff Zucker to step in and terminate that writer's deal:

The Olympics: yay, a thing I don't need to add a contextual sentence lest you haven't been watching! Of course you're watching! At this point not having watched the Olympics is like not having heard of September 11. DMX himself knows about it! And NBC just got its best Saturday ratings in 18 years, restoring every last eight hundred forty seven million dollars they fronted for the thing along with the whole notion of American mass media. How did NBC do it? New Yorker television columnist Nancy Franklin has an answer: by appealing to the "lowest common denominator"! (Which is funny, because we thought appealing to the lowest common denominator didn't actually work on the Nielsens anymore unless you multiplied the Nielsen rating by some mysterious inflated self-importance multiplier reflective of the proportion of viewers employed in the New York media.) Franklin kvetches that 2008's "not painfully handcuffed but handcuffed nonetheless" Olympics coverage has been the shlockiest yet in an anachronistically curmudgeonly review that sounds… very New Yorker circa 1990!

That photo in this month's Portfolio of NBC chief Jeff Zucker dressed in an immaculate Nike outfit, without a single bead of sweat on his shiny bald dome as he crushed a serve? "The profile coincided with the Olympics. In the picture, he's dressed head to toe in Nike. And Nike happens to be spending a fortune on the Olympics. You do the math," says an NBC tipster. It's possible Zucker was also hoping to capture some of the sexiness of Roger Federer, the tennis star who wears similar Nike outfits and carries similar red tennis racquets. That won't be happening any time soon, of course. But Nike must be pleased with Zucker's dedication to the brand, no? "I suppose when an advertiser is spending that much money, it's only fair that the CEO of the network does everything in his power to promote it," says the tipster. Maybe Zucker should just be happy the company didn't insist that he wear a Rafael Nadal-style bandana.

"Zucker has an appealing, ruddy tint that lends him a cherubic appearance, despite his gray pinstripe gabardine suit and linen shirt. He has wire-frame glasses and a fringe of graying brown hair. His stubble looks like the kind that grows in fast, but his five-o'clock shadow does little to lend him gravitas." [Portfolio via Jossip]

What better après-puff-piece aperitif to follow the NY Times's profile of a content-hungry Time Warner than Portfolio's equally attentive servicing of NBC Universal oligarch, Jeff Zucker? Interviewed at his ballroom-sized corner office at 30 Rock, the reporter at first can't resist infantilizing his subject: "Zucker has an appealing, ruddy tint that lends him a cherubic appearance," reads one willies-inducing passage. "When he sits back, his feet actually lift off from the floor a bit, like a boy taking a turn on someone else’s throne." (We'll assume the part that read, "He then soils his diaper, a mess quickly attended to by the youngest and prettiest of his three assistants..." was edited for space.)But let not his gnome-like stature fool you: Zucker's quick rise to supreme power at the G.E.-held media conglomerate was no upwards-failing accident. This former "captain of his high-school tennis team" applies the same ruthless brutality of his deadly slices and backhands to the business of hacking away the fat hindering a rapidly evolving medium:

• Most amusing bits from the lengthy Times piece this past weekend on succession at Condé Nast: That overlord Si Newhouse still "personally hand-counts ad pages in his magazines and their competitors." And that he goes to work every day in "chinos and an old sweatshirt." [NYT]