In the past year, Apple earned top scores in both customer satisfaction and brand loyalty. It's a tribute to the power of marketing. And for Apple customers' collective delusion, we credit Greg Joswiak, a top marketing executive who handled Mac hardware before he moved on to pushing iPods and iPhones.While Apple products may be shiny, easy to use and full of whizbang features, going back at least as far as 1999, they've been often unreliable and sometimes dangerous. Five reasons Joswiak deserves a raise, below.

Mark Zuckerberg wants to hire a well-known executive to help him run Facebook, BoomTown reports. It's like when Google founders Brin and Page hired a then-obscure Eric Schmidt away from Novell, except Zuckerberg wants to keep the CEO title. "It has to be someone who does not overshadow Mark," a source told BoomTown, "But also someone who can challenge him when he needs challenging."

Apple's iPod may command 77 percent of the U.S. MP3 player market, but that dominance has yet to carry over internationally, Apple marketing exec Greg Joswiak told Fortune. In Europe, for example, the iPod has 58 percent market share in the U.K., but only 28 percent in Germany and France.

Back in October we hypothesized that Apple was going to use iTunes to securely deliver apps to iPhone and iPod Touch users. We thought this would work in the same way that users currently buy and download ringtones, songs and TV shows: "Apple is building an iTunes-based platform to securely deliver apps to users. From movies to music to software, Apple is plotting a way to keep itself in the middle of any money-making transaction on its hardware." Greg Joswiak, Apple's iPod and iPhone marketing VP confirms our hunch in an interview with Fortune.