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Apple's iPod may command 77 percent of the U.S. MP3 player market, but that dominance has yet to carry over internationally, Apple marketing exec Greg Joswiak told Fortune. In Europe, for example, the iPod has 58 percent market share in the U.K., but only 28 percent in Germany and France.

But don't bask in that glimmer of hope so fast, Apple haters. The tiny market share only means Apple really does have room to grow as large as Google and the French have to suffer through retro-styled advertising. Joswiak says Apple plans to bombard European airwaves with more traditional ads explaining the iPod's benefits, leaving the iconic, self-explanatory "silhouette" ads for later.