Mike Bloomberg, who can buy anything he wants except the WSJ or NYT, is considering buying the FT. Consolation prize.

In your womp-filled Wednesday media column: Greta Van Susteren will never leave your TV screen, an ad blogger gets an ad job, Benoit Denizet-Lewis is a Good Man, and the FT is the paper of the future.

In your Arctic Monday media column: Johnny Apple's wine lives on, the Dallas Morning News jets further off its cliff, Tina Brown luvs David Denby, and Bloomberg will soon own everything.

The Associated Press is reporting that, according to Ft. Hood's commander, witnesses to yesterday's massacre say Maj. Nidal Hasan was shouting "God is great" in Arabic as he was firing on his fellow soldiers.

Oh the Brits, with their breezy resolve and false good cheer in the face of obstacles! The FT needs some staff to take a pay cut. I mean, extra summer vacation time!

The FT, the Western world's last remaining respected financial paper not owned by Rupert Murdoch, has unveiled an early version of the redesign of its website's homepage. And we'll be damned if it doesn't look way more like a blog than like a traditional newspaper site. The clear messages: the online medium continues to assert its precedence over print; even the rich love blogs; and bloggers all deserve to be paid more money. Click here to peruse the prototype, or click through for a larger picture.

Although the business media can't sell any ads during an economic meltdown like the one we're having now, it sure is a great chance for reporters to make names for themselves. Business reporters absolutely live for the periodic destruction of the American economy. This is their Normandy! After the jump, we survey the media landscape and pick out the winners and losers—all your favorites, from Paul Krugman to Jim Cramer, ranked on a merciless 10-point scale! [Ratings are on a 1-10 scale—with 10 being the best—and are based on how much the media person or outlet has benefited from the crisis, how right they've been, and how much influence they've had.] WINNERS

How excited is Robert Thomson to come to America to be the publisher of the Wall Street Journal? Possibly he has some mixed feelings! In a January, 2001 Business Week profile, Rupert Murdoch's boy actually savaged his new home. Thomson was at the FT then, and said that the Journal is best on cute little stories like ''midsize companies doing middling deals in the Midwest." Comparing the FT to the WSJ? "It's a Lexus-Taurus thing." We figure either he really does think the WSJ is a pile of crap—or he just likes to trash-talk because he's Australian, and therefore doesn't mean anything he says.