Sure, the Sports Illustrated swimsuit issue spread showing Will Ferrell pawing at a bikini- clad Heidi Klum was a mildly titillating stab at selling the movie with skin, but we suppose the magazine's decency standards prevented New Line's marketing team from doing what they really needed to do to push Semi-Pro: strip Ferrell to his tube socks, blow out his thicket of chest hair, and hand him a genital-obscuring, ABA-regulation prop. Mercifully, basketball doesn't employ the kind of phallus-shaped equipment that might have tempted the studio to take the photo in a more tumescent direction.

This Sunday, as you may have heard, is the Super Game, wherein the NFL attempts to atone for whatever heinous crimes its players have committed over the preceding year by providing America with an action-packed, four-hour festival of the most creatively ambitious, highest-budgeted advertainments your favorite corporations have to offer.

Never afraid to be Hollywood-topical when they sense there's a chance to move some chalupas, the always-inventive Taco Bell marketing team has just issued a press release touting their latest promotion, an invitation to striking WGA members to submit the "words of wisdom" that adorn their hot sauce packets, generously offering a much needed outlet for the "untapped creativity" they're might otherwise misdirect towards projects like viral videos and boredom-inspired novels.