Today's Fortune iMeme confab in San Francisco began with a five-minute demonstration of how to properly sit in the Herman Miller Aeron chairs set up for conference attendees. [SFGate]

New York Times media reporter Richard Siklos will move to Fortune in August. [NYP]

He's a sartorial Ryan Seacrest, a developmental Ferris Bueller, a professional Carlton Banks. (Not up on twentysomethings' media icons? That's the "American Idol" host, the truant Matthew Broderick movie hero, and the overeager Will Smith sidekick in "Fresh Prince of Bel-Air.") At once a hipster and a climber, he is all nonchalance and expectation. He is new, he is annoying, and he and his female counterparts are invading corporate offices across America.

The new Fortune profile of bald, internet-loving NBC chief Jeff Zucker doesn't bring anything to the table in terms of information—Some people think Jeff Zucker is an asshole! NBC is in a lot of trouble! Somehow Zucker still has a job! "Joey" really sucked!—but is of some interest because of its premise. You see, Zucker is a lot like Jack Donaghy, the fictional beleaguered NBC exec on the actual semi-popular NBC sitcom "30 Rock." Donaghy is played by Alec Baldwin, whose recent telecommunications issues have made him oh-so-ubiquitous in the media lately. Fortune did a photoshoot and a "humorous" interview with the pair, which it subsequently decided "amidst the subsequent Baldwin controversy, not to use in the magazine." Because controversy is really best just ignored when trying to sell magazines. At least they ran 'em online—our personal favorite is the image to the right. Oh gosh, jeez, good golly, one can only imagine what Baldwin's saying into the "phone"!

• Forget Al Sharpton, it's the blogs that brought Imus down. That and, you know, the massive exit of advertisers. (David Carr's theory: was new nonstop news cycle.) [WSJ]
  

• Ron Burkle and Eli Broad getting more details about Tribune, LAT. [LAT
  

• The Chandler family, former owners of the Los Angeles Times, are unhappy with the way Tribune is selling itself off. [NYT]
  

Word out of Time Inc. land is that Eric Pooley has been replaced as managing editor of Fortune by Editor at Large and CNN contributor Andy Serwer, reported by Valleywag and Romenesko and shocking anyone with a stake in the matter, apparently — an inside source dismisses his work as "stock chit-chat stuff, pretty shallow."

Fortune Magazine dumped managing editor Eric Pooley today, replacing him with Fortune writer and CNN anchor Andy Serwer, according to an all-hands e-mail sent to Time Inc. staff under an hour ago and obtained by Valleywag.

• NYP's Tim Arango becomes only reporter in last month not snapped up by Portfolio; he's going to Fortune. [NYO]
• NewsCorp buys up a bunch of metropolitan-area newspapers. Expect them to be rebranded as Queenist and Only the Paper Knows Brooklyn any day now. [NYT]
• If David Geffen buys the LAT will the paper be able to cover his friends fairly? Speaking as the employees of a gay media magnate ourselves, we're gonna say no. [DHD]

Should we really add commentary to the story of Google Bitch #3, the third "victim" from Fortune Small Business's new Google trend piece? Small-press publisher Lynne Rienner is pissed at the idea of Google digitizing the books she publishes, letting people search through them and possibly buy them.

It's a brave new world, says Fortune Small Business as it moves to Google "victim" #2. This Google Bitch has a more valid complaint than Google Bitch #1. Mike Landis sells site analytics software that now competes with Google Analytics.

So Philip Kaplan's no longer running AdBrite — I think we established that. Where are all the other geeks moving?

• Why did Budget Living fold? The word "budget" in its name. On, and also too many subscribers, apparently. [Folio:]
• Victor Navasky's secret to indie-mag success: Get Paul Newman to give you money. [FBNY]
• Jon Friedman likes Fortune. That's nice. [MW]
• Hungry in the new Hearst Building? The cafeteria officially opens Monday, but there was a "trial run" today. When does Bruni arrive? [Jossip]
• Us Weekly covers the Rolling Stone 1,000th-issue party, shockingly. [WWD (second item)]

Apparently there is a new boom (not a bubble! not a bubble!) in the Valley. I WAS NOT PREVIOUSLY AWARE. Fortune hands down its mighty investment wisdom for the Web 2.0 boom:

No, not "fueled by the blood of those he has devoured." Bill Gates shows Fortune Magazine how he gets stuff done. Some highlights about the elder statesman of the software world:

Fortune headlines its Ballmer interview:

Time Inc. staffers can now exhale. Word came yesterday that 30 editorial staffers — concentrated at Sports Illustrated, Fortune, Money, and the already hard-hit flagship, Time — have accepted voluntary buyout packages, ending the current round of job cuts. So if you work for the world's largest mag publisher, and if you still have your job today, you can be confident you'll still have your job tomorrow and the day after, too. Will you still have it in six or nine months? Well, that's another story. (Who knows what further cutback plans Ann Moore has up her sleeve?)

Now this is ridiculous. Fortune Magazine lists Yahoo and Microsoft in its list of "100 Best Companies to Work For". But no Google. Do the 18 massage therapists at the Googleplex count for nothing? Even more ludicrous: Fortune assigns weighting to work-life balance, a measure by which Google presumably scores poorly. As if anyone cares about balance in an up market. I always thought, in Silicon Valley, work-life balance was a polite term for unemployment.

Fortune is out today with its annual list of the 100 best companies in the United States to work for — Genentech is best; Wegmans supermarkets are No. 2 — and the press release touting the list hails the attributes that make these companies so great, including a secure and supportive workplace culture, profit sharing, and minimally hierarchical corporate structure.