We hear there were actually two companies who chose to forgo this week's Demo conference and present at Jason Calacanis and Michael Arrington's TechCrunch40 conference instead. The startups in question? Media-sharing service Wixi has confirmed that they will not be presenting at Demo, and we hear that avatar service mEgo is also off the list. (Two flacks for mEgo didn'tt return our call from this morning and sent us straight to voicemail when we followed up a few minutes ago.) Both companies presented onstage during Tuesday afternoon's "Rich media and mashups" section. If Demo followed its usual cancellation policies, these companies would seem to have lost their $18,000 entrance fees. (Representatives for Wixi had no comment on the fee.) We hope these two companies were able to get a worthwhile experience from TechCrunch40. They may not have won the $50,000 grand prize, but they learned something about the value of a contract.

Estimates pegged TD Ameritrade's initial security breach to, approximately, October 2006. Well, they were wrong. Network World got ahold of emails from a security expert to Ameritrade dating back to January 9, 2006. Valleywag commenter Snarkosaurus claims to have evidence that the online stock broker was hacked as early as December 2005. Not only does this mean Ameritrade was hacked almost two years ago, but the company has known about it for an equal span of time. The reason the company offered for not notifying the 6 million or so affected accounts sooner? It didn't know how the information was getting out, so there was nothing it could have done. If you work for Ameritrade security, apparently ignorance is bliss.

Valleywag first reported the allegations last month, and now lawyers for news aggregation site Fark.com have made it official. This week, a lawsuit was filed in a Lexington, Kentucky courthouse alleging that a Kentucky-based Fox News reporter attempted to hack into Fark's servers. The one surprise — the defendants are named as "John Does 1-10," instead of an individual person. But that doesn't mean that the main suspect, Fox News reporter Darrell Phillips (pictured above right, after the jump), is off the hook. "We needed to be able to file subpoenas to get the final information from his net service providers," Fark.com founder Drew Curtis (pictured above left) IM'ed earlier today. Have more information on this developing story? Let us know.

After reading Tuesday's post on Apple unresponsive PR department, a tipster sent us the following juicy tidbit about the miserable life of Apple's PR staff. Apparently, they're kept almost as unenlightened as the press they work so hard to keep away. And a social life? Forget about it. More after the jump:

Rapleaf is bragging that founder Auren Hoffman is an early signer of the Bill of Rights for Users of the Social Web. That blustering broadside, authored by Plaxo's Joseph Smarr, Macromedia founder Marc Canter, videoblogger Robert Scoble, and TechCrunch editor Michael Arrington, wants to set your online profiles and friends lists, trapped on sites like Facebook, free. The central tenet of the Bill? That individual users retain "ownership of their own personal information" and that users have the "freedom to grant persistent access to their personal information to trusted external sites." Which could come in handy as people begin to question Rapleaf's scraping of profile data from social networks — data these networks claim to own and have exclusive rights to.

After stalling for five days before addressing the theft of 1.3 million user profiles, executives at the job site Monster now admits the theft may have occurred earlier and been more extensive, but they still do not know: "We're assuming it is a large number. It could easily be in the millions," CEO Sal Iannuzzi told Reuters. "To be safe, he said, each Monster.com user should assume that his or her contact information has been taken." Yes, it is safe to assume a Monster user profile is not safe.

Richard Thompson, a blogger who tracks the Memphis, Tenn. news scene at Mediaverse Memphis, has done a follow-up interview with Drew Curtis, the founder of Fark.com. Last week, Curtis, left, fingered Darrell Phillips, to his right, a new media manager at News Corp.-owned TV station WHBQ Fox13, as an all-but-certain suspect behind attempts to hack into the site. He based his accusation on an all-but-conclusive trail of electronic evidence. Thompson, at first skeptical of the accusation, seems to be giving it more credence, as Curtis confirmed that Fark has plans underway to seek legal action. After the jump, the latest revelations.

Monster's initial, capricious response to a phishing attack targeted at users of the job site: "In fact, the information that is gathered from Monster is no different than that displayed in a phone book." Two days later, "Monster respects your privacy and understands the risk involved in making your personal information public" as it finally responds to halt the flow of user data and bad PR. [PC World]

Boosterism is a proud middle-American tradition, deftly parodied by Garrison Keillor. But even a fabulist like Keillor would be hard-pressed to come up with townspeople as self-satisfied and uncritical as the boosters of Bloomington, Indiana, who have stood relentlessly behind local search startup ChaCha. Despite the questions Valleywag and others have raised about a deal between ChaCha and Indiana University, whose president, Michael McRobbie, is a former ChaCha board member, the townfolk have stood steadfastly behind their local tech hero. Take, for example, the reaction to a story in the Indiana Herald-Times calling for "aggressive disclosure" (subscription required) regarding the deal. The conclusion was similar to ours and seemed obvious — but not obvious to at least one local booster.

Some observers think that Fotolog's rumored sale price, at north of $100 million, is too rich. After all, the photo-sharing site has a mere 10 million users, putting the price on each user's head at $10 and up, while Photobucket, with 40 million users, reportedly sold to MySpace for an amount in the range of $250 million to $300 million, valuing its users at $6-$7.50 apiece. But that facile analysis ignores two important factors — factors which tell us much about the changing market for Web companies.

As an apology for its two-day absence from their lives, Skype is giving paying subscribers seven days of free service. Skype hopes that its "faithful," "love"-filled, relationship can be mended through the simple gesture of buying a gift. Flowers, candy, a contract credit — it's all the same, right?

Last week, Drew Curtis, left, the founder of Fark.com, the outrageous social-news website, accused Darrell Phillips, to his right, an employee at a News Corp.-owned Fox TV station in Memphis, Tenn., of attempting to hack into Fark.

AdBrite is rebounding fast from the loss of its porn-ads partnership with AVN, the prominent publisher of news and information about the adult-film industry. While AVN appears to have taken back control of AVNAds.com, a website previously operated by AdBrite to market a network of independent porn sites to advertisers and publishers, AdBrite is moving ahead with plans for its own network, BlackLabelAds.com. According to publishers briefed by AdBrite, the new network, although it currently points to AVNAds.com, is scheduled to launch on September 1.

Skype has finally resolved the "outage" that the eBay-owned Internet telephony service experiences last week. The explanation provided: It's all Microsoft's fault. The software company has a regular schedule for downloading updates to its Windows operating system. Skype engineers claim that a large number of reboots following Microsoft's "Patch Tuesday" disrupted its network. Microsoft makes for a convenient scapegoat — especially considering the fact that it offers a competing VOIP service, Windows Live Messenger — but this excuse doesn't hold water.

After an outage that's starting on its second day, Skype, the eBay-owned Internet calling service, continues to reassure its users through its Heartbeat status blog that, although significant login problems persist, Skype's programmers are making progress and that many Asian and European users are now able to use, once again, their computers as telephones. However, the periodic updates do little to clarify the situation.

Yesterday's post about former TechCrunch UK staffer Sam Sethi's decision to take Michael Arrington's TechCrunch head-on in covering American technology startups didn't capture the whole picture. Oliver Starr, global editor for mobile content, will cover mobile and tech issues for BlogNation USA. Oliver Starr is also an ex-employee of Michael Arrington, as a founding author of MobileCrunch, a sister site of TechCrunch focused on mobile computing.

Facebook caves to advertisers displeased with the placement of their ads in undesirable groups, will institute an opt-out policy for displaying ads. [Financial Times]

The Herald-Times of Bloomington, Indiana has followed up (subscription required) on our previous story questioning the Indiana University-ChaCha deal. The local paper's charitable conclusion: Neither side lied, but both independently made contradictory "inadvertent errors." As did the newspaper, in reporting on a new development — without pointing out the glaringly obvious ChaCha link. Newly appointed Indiana University trustee Jack Gill is not a full-time resident of Indiana, a requirement for trustees appointed by the Governor to the University — but he's also a venture capitalist and major investor in ChaCha (PDF).

Although fans of high-definition video had already been deriding the Hollywood in Hi-Def site, created by backers of the Blu-ray disc format, for days, it appears our Friday post may have helped provoke a response. The site's masthead now clearly states "Built for Blu-Ray, Powered by Blu-Ray Supporters" and the About Us page has been thoroughly revised, removing any doubt that this "forum" is actually an advertisement. Although much of the site still uses generic "hi-def" headers which could fool newcomers, we are happy to have contributed a small part to the eventual demise of this deceptive promotional campaign. The site description from the About Us page, before and after our post, following the jump:

Whole Foods Market CEO John Mackey is not the only person using a fictional identity online to fluff his ego and advance his business aims. The New York Times refers to the practice as sock-puppeting , "the act of creating a fake online identity to praise, defend or create the illusion of support for one's self, allies or company." It provides several examples of executives, writers, politicos, and bloggers whose alter egos ultimately caught up with them. Most notable is conspiracy theorist and CEO of Overstock.com, Patrick M. Byrne.