Bloomberg's Latest Error Nukes United Airlines
Ryan Tate · 09/08/08 10:49PMAs errors continue to mount at Bloomberg News, the question isn't just whose heads will roll, but from how high up on the org chart. The financial newswire avoided cratering Apple Inc stock with its premature Steve Jobs obituary last month because markets had been closed for half an hour by the time the false item was published. Bloomberg's incorrect report stating Sarah Palin had been arrested for drunk driving 22 years ago garnered little notice before it was corrected. But now Bloomberg has done some real damage. It incorrectly flashed a headline to terminals Monday stating United Airlines had filed for a second bankruptcy, sending shares to $3 from $12 and wiping out close to $1 billion in stock market valuation. After a halt in trading, the stock recovered to $11 by the end of the day. But the damage to both investors and to Bloomberg's reputation has been done. It hardly helps that the incorrect news bubbled up through a bizarre series of events: