When CNN launched a new ad claiming (falsely) to be beat MSNBC and Fox News in viewers, Fox's flack retorted that Time Warner CEO "Jeff Bewkes is too smart to buy [CNN president] Jon Klein's bullshit." But Rupert Murdoch isn't.

Tonight Keith Olbermann returned from vacation and used his "Worst Persons" segment to emphatically rebuff the Times report stating that he and Bill O'Reilly's feud has been muzzled by corporate chieftains. He also addressed the Richard Wolffe situation online.

Friday night is for dumping embarrassing news, as media companies well know. So it is that the New York Times now surfaces a secret deal in which NBC is said to cravenly promise to ease its criticism of Fox News.

You don't usually see the names Sheila Bair and Anna Wintour mentioned in the same sentence. Bair, of course, is the supremely powerful chairwoman of the Federal Deposit Insurance Corporation. Wintour is the supremely powerful editor-in-chief of Vogue. But now the two have collided. And, oh, yes. It is on.

Haha, unshaven website-launching PR man Dan Abrams went on his old network, MSNBC, today, and some lady tried to "lecture" him about the media! Hey lady, shut up!

The high society better-than-yous who summer in The Hamptons are under the impression that there is some legitimate moral stratification of Hamptons summer society magazines. They fuss and fight as if they were doing something marginally useful, or coherent!

Apparently, mind-doctors are still using the Rorschach Test to diagnose the vapors, hysteria, and brain disequilibrium in their patients. And they're hopping mad, because Wikipedia has published the answers.

Recently we told you about a new book that claims Jackie Kennedy and brother-in-law Robert were engaged in a long-hidden affair. But just wait! There is an utter smackdown of the book and the man who wrote it.

Sporting some kind of hideous quarter-goatee, Kneale, then at Forbes, allowed the Today show to confiscate his BlackBerry, back in 2007. He surely though it would be a glorious publicity stunt on a national stage; that Kneale only lasted 40 hours out of a week indicates he lost control of the situation, and that his on-camera tears were real.

Time has a great piece out today on the last days of the George W. Bush presidency, focusing on the nasty infighting between Bush and Dick Cheney over Bush's unwillingness to pardon Scooter Libby on his way out the door.

If half the rumors about Dennis Kneale are true, the CNBC host has good reason to fear bloggers and curse them on air. So why is he telling people privately that he manufactured his feud with bloggers for buzz?

John Michael Higgins isn't a household name, but you've probably seen him acting in Christopher Guest films and/or as Wayne Jarvis on Arrested Development. He also portrayed Letterman in The Late Shift, something he says Letterman still hates him for.

American Idol charming kook Paula Abdul has not, we repeat, NOT received a contract for next season, which starts shooting in, um, three weeks. Is it the end of television? Will FOX fold? It's Armageddon!

First came former Valleywag Nick Douglas' Twitter book deal with HarperCollins, followed within a month by New York Times columnist David Pogue and his similar compilation of tweets for O'Reilly. Now Pogue is trying to leapfrog.

Alice Hoffman, America's most hypersensitive to criticism novelist, issued a statement this afternoon after publishing Roberta Silman's phone number and calling her names on Twitter after Silman wrote a negative review of Hoffman's new book in the Boston Globe.

It's one thing for little nonprofit groups like Consumer Watchdog to hound Google for how it handles privacy and competitors. Much trickier for the company: A large corporation like Microsoft, can afford to whisper in reporters' ears, individually.

Remember when Bill O'Reilly and Barney Frank almost killed each other on national television? It was, without question, one of the greatest moments in world history, if only because it inspired this Lil' O'Reilly skit. Tonight they met again.

We never imagined Josh Quittner would burn a previous Valleywag editor in effigy, but after seeing the video he's posted on Time.com, we wonder if we might need a restraining order.

Perez Hilton now regrets calling Will.I.Am a "fag," even though he got deeply offended this morning at the suggestion he shouldn't have done that. The gossip blogger basically has no idea what he's saying at this point.

The costume-wearing heir to the Getty oil fortune is back with a new entry on the "What's it like to be rich?" blog! Did Peter Getty bring the funk right to our face?? (No). Click through to find out!