The promotional campaign for The September Issue, R.J. Cutler's documentary about Vogue, includes downloadable ringtones of Anna Wintour's terrified assistant answering her boss' phone: "Anna Wintour's office?" Be the first on your block!

Anna Wintour said she wishes the new documentary about her had ventured beyond the offices of Vogue. And no wonder, because it is there that the editor made her ruthless reputation.

First the Vogue documentary, The September Issue, had its Sundance premiere in Salt Lake City. Now we learn that Anna Wintour had to fly coach to get there. When will the insults stop?