If what we're hearing is true, Not Chosen, the schmuck who has attempted to parlay his "I'm not Jewish, but my Jewish magazine bosses think I am" act into a blog persona and even a t-shirt sideline, has some 'splainin to do.

Since July, we've been intermittently following the occasionally funny-ish but more often just weird adventures of Not Chosen Just Posin', a Catholic guy who "didn't mean to take a job with a Jewish magazine." He blogs about his wacky hijinx like not knowing who Queen Esther is and not knowing what a 'bris' is. Har har. Anyway, we know that today is supposedly all about a real Jew pretending to be a raging anti-Semite, but we kind of prefer to focus on Not Chosen, who seems to us to be a fake Jew doing a bad job of disguising the fact that he might sort of be a little tiny bit of a real anti-Semite. Seriously, dude, you're not Jewish, and no matter how many times you profess your admiration for Jewish culture and Jewish chicks, it doesn't actually make it funny to post a picture of an Orthodox rabbi davening on your Blogger profile.
Well, if NC is as good at being an editor as he seems to think he is, we're sure he'll be able to keep his job if word of his identity gets out. Remember, he works at a Jewish magazine with lots of celebrity coverage. Send us your guesses!

Today's front-page story about how 'special sales' — a term we've never really loved, are other sales unspecial? sad — are becoming a bigger slice of the bookselling pie details what we think are actually two distinct trends. 1. Books as accessories: "A pop-up book called One Red Dot echoed a display of polka-dotted canvas sneakers, while another title, The Persistence of Yellow, perfectly matched a strategically positioned yellow sweater" — a trend that won't be unfamiliar to anyone who's seen a ribbon-belted preppie reading Prep on the subway and 2. Megachains as cultural arbiters, a trend that won't be unfamiliar to anyone who read this article about Starbucks's choice of Mitch Albom's For One More Day as the newest recipient of the coffee monolith's coveted "halo" effect: the perception that any product they offer will convey their signature "quality, good will, trust [and] intelligence" to their "hippyish, rockish" core consumer base. (Our personal favorite aspect of this promotion is the 'personal' staff reccommendation, pictured above, that's in every Starbucks. Classy.)