Advertisers Love Those Freewheelin' Zines
Jessica · 05/08/06 03:35PMSixth borough advocate Jessica Pressler has abandoned her dreams of legitimizing Philly and instead turned her attention to the revival of the zine, those lovingly crafted obscure magazines with miniscule circulations and offbeat content. While the zines of old were likely pasted together in basement bedroom (or Krucoff's apartment), nowadays they're high-design productions with significant cover prices. There's also heavy advertising, which defines the difference between these small, independent publications and their bigger counterparts. Swindle mag's Shepard Fairey explains: