This year, Donny Deutsch, the biggest douchebag in the advertising industry, started "writing" a Gotham magazine feature for the Napoleonic-complexed Jason Binn, the biggest douchebag in the magazine industry, ingeniously titled "Deutsch Mark" (a quick copyright search finds that "I Suck The Ass Of An Ass Beast" is also unclaimed, Don). The gig has ended up being, quite blatantly, a monthly one-page advertorial for Deutsch's trailblazing CNBC show, The Big Idea.