demographics

American teenagers spend more time online than watching television

Jackson West · 06/19/08 05:00PM

While the amount of time American teenagers spent online and watching television both increased year-over-year, average time online increased from 10.7 hours last year to 12.5 hours this year, surpassing the amount of time spent in front of the television, 11.9 hours. If television viewing isn't losing eyeball share, what is? Reading. The number of teens and tweens who read a magazine for fun were both down from last year. [MediaWeek] (Photo by Derek Baird)

Regional DVD Rentals Reveal Citizenry's Collective Psyche

Sheila · 05/20/08 11:39AM

Former Gawker Joshua "Joshy" Stein, ever-enamored of his new 'hood of Williamsburg, points out that a new Netflix feature allows people to see what films others in their zip code are renting. For 11211, he's found that the top five movies are La Jetée, The Holy Mountain, Blow Up, Do The Right Thing, and Solaris. (As Stein puts it, "Despair, pretension, easy sex, pop music, violence, hate, photography, isolation, trouble.") We put this search function to the test. What are they watching in Bridgeport, Connecticut? San Francisco? Do they conform to regional stereotypes?

Network News Needs Hip Young Viewers Such As You

Hamilton Nolan · 03/13/08 12:26PM

The 18-34 year old demographic is most frequently described as "coveted," so those of us lucky enough to be in it know that the things we do are important. Not just to ourselves, but to the media, advertisers, and the nation at large. We set the trends, not the olds! So it's a big deal when they discover that out of all the things our sweet demographic does—eat cereal, purchase pogo sticks ironically, have sexual relations in the new style—one thing we're definitely not doing is watching the evening news. In fact, the latest numbers show network news ratings among important people like me and you are falling straight off a cliff, into what may prove to be the final resting place of the 6:30 news broadcast.

Website To Separate Good Cop From Bad

Rebecca · 03/12/08 03:54PM

Internet first amendment rights were threatened yesterday when RateMyCop.com was shut down. As the name implies, the site allows users to rate local uniformed cops. The host, GoDaddy.com, told the owner that it was taken offline for "suspicious activity." The site is back up, but Rate My Cop's inevitable failure is a good reminder that the internet is still a playground for rich kids.

Zorba the Greek is the Ideal New Yorker Reader

Joshua David Stein · 01/11/08 05:48AM

Judging from those little black-and-white ads that line the outer edges of the pages of the New Yorker the ideal reader is a gentleman nearing the end of his life who is comfortable both wearing a Greek fisherman's hat ($28) and a European beret ($12) with wide feet (EEE-EEEEEE). He is reasonably affluent but only recently and therefore must buy (from the pages of the New Yorker natch) a ring emblazoned with his family crest (research included. from $790) to pass on to his children (no doubt estranged) before he's shunted into an old folks home in the country (The Watermark, Unretirement Living.) [L Magazine]

Watches and Teddy Bears are the New Tits and Sex

Joshua Stein · 01/02/08 11:59PM

It was Benjamin Franklin who said the only thing certain in this world is tits and beer but apparently, he got it all wrong. Apparently men, or at least the men who buy magazines specifically designed to make them feel more manly, are eschewing tits, sex, beer, sports, butts, bands, bongs, and boobs in favor of "groovy sunglasses, titanium mobile phones and flat-screen television." At least in Britain where traditional "lad mags" like Arena, FHM and Loaded are down between 23 and 35%.

For SUV-Driving Hipsters, Marlow and Sons Is The Spot

Joshua Stein · 12/03/07 01:20PM

Those few of you watching the commercials during Desperate Housewives last night might have been buoyed to spot Williamsburg hipster feeding trough Marlow and Sons, the home of the world's worst hipster date conversation ever. It was in a commercial for an SUV called Edge. So now it is confirmed that Marlow & Sons is where all the hipsters with $30K to drop on a SUV go for oysters and artisanal American cheese. Related: We hear that the creative director for J. Walter Thomspon, the ad firm that produced the spot, quit today!