Second Life continues to suck ... the media's attention
Mary Jane Irwin · 10/22/07 06:27PM
Second Life's charm offensive is reaching epic proportions. Back in January, Valleywag emeritus Nick Denton noticed a rather disturbing trend: mounting Second Life hype. For three years after the virtual world's launch in June 2003, it remained, thankfully, widely ignored. But a BusinessWeek cover story on the first virtual millionaire, with the help of a workhorse PR agency, spurred a record 700 mentions, including press releases, as tracked in the Lexis-Nexis news database. Coverage has failed to abate, despite highly questionable user numbers and failed marketing campaigns. Why?