In your voracious Tuesday media column: a new editor at Martha Stewart Living, more money for Fox News, a paywall at the Dallas newspaper, hell for reporters in Mexico, and James Fallows' subjects get increasingly less consequential.

In your Arctic Monday media column: Johnny Apple's wine lives on, the Dallas Morning News jets further off its cliff, Tina Brown luvs David Denby, and Bloomberg will soon own everything.

In your ferocious Friday media column: A reporter brings a gun to cover Obama, more NYT layoffs coming soon, the Dallas Morning News would like your continued patronage, and plagiarist plagiarizes.

Michael Precker was a seasoned foreign correspondent and family man, "the last guy anyone would have expected to become the manager of a topless joint." The job just seemed more sane than journalism.

Revenue from websites run by newspaper group AH Belo, which publishes the Dallas Morning News and two other papers, dropped 11 percent year over year in the second quarter. Isn't there some law which says Internet revenues only go up? [PaidContent]

Sometimes the scent of desperation just rolls off the newspaper industry in great waves. The Dallas Morning News, like every other paper, has not been doing well. Their new strategy to get back on track: "a free, one-section version of the paper for home delivery aimed at nonsubscribers who are short on time." Ha, they're not short on time, they just don't want to read your stupid paper! The free version will go to "affluent" neighborhoods. So the company will pay to produce a dumbed-down version of its own poorly-selling paper and deliver it, thereby cannibalizing its own declining circulation and giving a big "fuck you" to not-wealthy readers all at once. It just might work! [DMN]