In your pleasant Thursday media column: newspaper ads slide on down, Tavi Gevenson prepares to launch, Tribune Co. is still shameless, a drunk student journalist tells it like it is, and science meets journalism (Hello!).

In your worrisome Wednesday media column: more details on the sudden (hot!) offering of Newsweek for sale, the guys at Atlantic Media hate the Politico, CNN and CBS huddle together for warmth, and cow journalism remains legal—for now.