Yahoo is about to get a lot more CNET. The companies agreed to an expanded editorial and advertising relationship. One likely goal: CNET CEO Neil Ashe wants to get traffic from Yahoo Buzz, the Web giant's partner-to-play version of Digg. Buzz is designed to favor sites for which Yahoo brokers ads. [BoomTown]
CNET editor-at-large Michael Kanellos is leaving for a post at the Oakland office of Greentech Media according to a tipster. Kanellos has been with the company for 12 years, and recently added cleantech stories to his beat. While no editorial staff were handed pink slips in the last round of CNET layoffs, Kanellos may have taken a look at the green tea leaves and left before the company had the chance. As for the promise of cleantech media? We suspect he's hedging his bets. Greentech is more an analyst shop than a publisher, and enviro-mad VCs who pay for research reports are a surer source of revenue than advertisers.
There you have it: Microsoft gets to produce an awesomely cheesy video to pump up the sales troops — but in a way that lets them pretend to be air-quotes cool, resistant to such straightforward come-ons. PR then strategically leaks it, lets the blogosphere react predictably, and finds a gullible square of a tech reporter to declare victory on Microsoft's behalf.
"That's life," commenter danmiller3 wrote after we told you about how CNET laid off an employee recovering from cancer. Turns out he was more right than he knew. A new CNET tipster tells that one of his laid-off colleagues lost his job just two months after his wife gave birth. "Fuck Neil Ashe," our source says. He says CNET employees are "all half hoping" private equity firm Jana Partners — which already has a 14.9 percent stake in the company — "takes over and fixes the platform and other underlying legacy issues from when CNET was a cable syndicator instead of trying to create tons of new fledgling brands."
CNET CEO Neil Ashe sent this all-hands memo to explain to his charges the changes that CNET is making to be successful. The memo looks like it came straight out of a Dilbert strip. Ashe says CNET must "embrace change" and "drive greater efficiencies in the business." In addition, a management task force has evaluated CNET's "organization and resource alignment." How about writing a memo in actual English? That seems easier — and a better way to spend everyone's time. At least Jerry Yang's memos had that funny e.e. cummings-esque no-capital-letters charm going for them. Ashe's anodyne euphemisms? They make me glad I don't work at CNET — or any other huge conglomerate for that matter.
At the PSFK Conference in New York earlier today, NASA and auction site Etsy joined to invite the craftsmen who sell their goods on Etsy to compete to see who could make the best NASA-themed handmade good. "We'll send the two winners into space," Etsy founder Robert Kalin told the crowd. The crowd, along with News.com's Caroline McCarthy, took him at his word. Visions of a ride on Virgin Galactic took hold. Only to be dissolved. Because sadly, it turns out Etsy will not send any two people into space, but only their prize-winning goods. (Photo by pingnews.com)
A freshly laid-off CNETter tells us that management's extension of benefits to May 31 hasn't allayed the employee's health concerns. Why? Oh, just cancer.
Newly former CNET employee Robert Balousek reports that he was one of 120 U.S. employees laid off by CNET, the online tech publisher. On Wall Street, the company is trying to fend off a takeover attempt by hedge fund Jana Partners. On the Web, the company is trying to stay vaguely relevant as a swarm of tech blogs silence whatever buzz it once had. The good news: CNET TV personality Natali Del Conte is still employed, which means there's some modicum of sense left at headquarters. Witnesses to the carnage, drop us a line. (Photo by Terry Chay)
Citing a more challenging consumer environment, greater customer-acquisition costs and investor reluctance to pay above-market prices for shares, Goldman Sachs today cut price targets for Internet stocks including Google, eBay, and Amazon by 10 percent. For more reasons why Wall Street is suddenly less impressed with your tech stock portfolio, see Goldman's entire report, embedded here:
Michael Arrington spends 1,517 words talking about blogs taking venture funding and his grand scheme to form a big, A-List blog network to take on CNET. Most of you are too busy raising money for your blogs to read all that. Here's our 100-word version — and a suggested name for the blog network he wants to launch.
What is Michael Arrington smoking? His self-indulgent fantasy: All the bloggers should band together into a "dream team," owning equity in the joint venture. "Someone needs to pony up a big round of financing around an existing blog, or perhaps a new entity, and then start rolling them up into a big fat CNET crushing $200 million/year in revenue business," he writes. That existing blog he has in mind is obviously TechCrunch, though he never comes out and says it. What pushed him into this delusion? A rumor that Silicon Alley Insider is raising a $3 million to $5 million round and that PaidContent is also seeking more financing, a charge founder Rafat Ali doesn't exactly deny. Arrington doesn't want his competitors to raise money, because that will screw his ambitions for a big blog rollup.
Really, we didn't think it was possible, but CNET editor Natali Del Conte is even more adorable en español. The bilingual TV personality is anchoring a deal between CNET and Univision, the Hispanic TV channel. "My Spanish-speaking family is WAY more impressed with this than anything else I've ever done," Del Conte told me. "Univision is all they've got so it's a big deal. My mom called me all weepy after she saw it and went, 'Oh my baby! She's speaking Spanish on TV!' My sister said, 'You would think we don't have English-speaking parents!' :)" 32 million U.S. residents speak Spanish at home. Somehow, I don't think they're tuning in to Michael Arrington for the latest on technology.
CNET's supertelegenic Natali Del Conte got a Microsoft-sponsored visit from Entourage star Jeremy Piven to talk up Office Live Workspaces. But as Natali said in an email: "They don't use Workspaces. Microsoft just got them to say that they will. I don't understand why Microsoft would have such a non sequitur way to promote this product. The product is good. Why bother with this nonsense?"
For some reason, Jeremy Piven and other Entourage people were hanging out last night at a party for Microsoft's new Office Live Workspace product. A CNET reporter went "hoping to find some people willing to talk about whether Office Live Workspace really is a formidable answer to the Google Docs that I've found myself using pretty frequently," but instead found a bunch of models there. Way to screw up a good Microsoft gathering, Jeremy Piven. [CNET]
I've been too much of a gentleman to say anything. But Natali Del Conte's website hasn't been doing the CNET editor and TV personality justice. It was such a relief to get an email from her admitting it was "ugly" and announcing a contest to give her website a facelift. Do you have what it takes to give Natali a makeover? The winner gets $100 and "mad props." The guidelines:
