Maggie Gyllenhaal shopping in the West Village ... Lindsay Lohan and Samantha Ronson saying goodbye to Charlotte Ronson outside the Bowery Hotel ... Gisele Bundchen leaving lunch at Extra Virgin on West 4th Street ... Naomi Watts with a friend outside Think Coffee on the Bowery ... Joan Cusack crossing the street ... Katie Holmes leaving her Village apartment, and later shopping with Suri at FAO Schwartz ... Robert Buckley walking in the East Village ... Ed Westwick and Jessica Szohr heading to the Gossip Girl holiday party at Haven on East 51st ... Victoria Beckham leaving the Donna Karan store in the meatpacking district, and later heading to dinner at Nobu.

Gucci celebrated the launch of its Tattoo Heart Collection on Wednesday, a line of products that benefits UNICEF. Rihanna, who is the new face of the campaign, was joined Gucci creative director Frida Giannini at a snowflake lighting ceremony at the Grand Army Plaza, which was followed by an event at Gucci's flagship and dinner at the Plaza's Oak Room. Guests included Madonna, Penn Badgley, Blake Lively, Adrian Grenier, Monet Mazur, Timbaland, Mary J. Blige, Erin Wasson, Becki Newton and Chris Diamantopoulos, Kelly Rutherford, Patricia Field, Charlotte Ronson, Shoshanna Lonstein Gruss, Jessica Joffe, Julia Restoin Roitfeld, Mamie Gummer, Eleanor Ylvisaker, Bethenny Frankel, Anja Rubik, Hal Rubenstein, Magnus Berger, Joe Zee, Kelly Killoren Bensimon, Lizzie and Jonathan Tisch, and Maggie Betts. [Style.com, NYO, PMc, Wireimage]

The Tribeca Film Institute hosted a benefit screening for the Quantum of Solace last night, which was followed by an afterparty at Tavern on the Green. Attendees included Daniel Craig, Becki Newton, Chris Diamantopoulos, Robert De Niro and Grace Hightower, Craig Hatkoff and Jane Rosenthal, Julia Stiles, Kelly Killoren Bensimon, Jeffrey Wright, Debra Messing, Andre Balazs, Andrew Saffir and Daniel Benedict, Hoda Kotb, Jill Stuart, John Sykes, Judy McGrath, Howard Stringer, Rob Wiesenthal, Liya Kebede, Stewart Rahr, Molly Sims, and Serena Altschul. [PMc, Wireimage, GoaG]

♦ For his spring campaigns, Marc Jacobs is eschewing celeb-muses like Meg White and Posh Spice: He's cast Israeli model Raquel Zimmerman for his Collection ads, British model Daisy Lowe for Marc by Marc, and Ryan McGinley for men's. [WWD]
♦ Are you a pregnant Project Runway fan? Then march (or waddle) over to the West Village tomorrow to meet Christian Siriano when he unveils his maternity line, Fierce Mamas. [The Cut]
♦ Plans for a Barneys store in the meatpacking district are definitely underway. The most likely location is on West 13th Street. [The Daily]

Lucky hosted its fifth annual "Lucky Shops" last night inside the Metropolitan Pavilion. Lucky editor Kim France and publisher Gina Sanders welcomed Leighton Meester, Jessica Szohr, Georgina Chapman, Katrina Bowden, Alexandra Richards, Charlotte Ronson, Thalia, Beverly Johnson, Ginny Barber, and Michaela McManus, who all did a little shopping to benefit the Robin Hood Foundation. [The Daily, PMc, Wireimage]

♦ Present at Bette Midler's Hulaween benefit gala for the New York Restoration project: Suze Orman (dressed as big pile of money, left), André Leon Talley, Gloria Estefan, Gloria Gaynor, Donna Karan, Kathy Griffin, Michael Kors, Pink, Jimmy Buffett, John McEnroe and Patty Smyth, Ray Kelly, and Cindy Adams. [PMc, Wireimage, NYO]

♦ A first look at Charlotte Ronson's line for JCPenney, I Heart Ronson, and her new $30 dresses. [Nylon]
♦ Details on the cuts at Men's Vogue: The mag will be published just two times next year and publisher Marc Berger is leaving. The fate of other staffers is unclear. [Mediaweek]
♦ Damien Hirst's latest collaboration with Levi's includes pairs of jeans for $230 and $83 t-shirts. [WWD]
♦ Plastic surgeons report interest in cosmetic procedures is dropping fast. [NYT]

♦ Do Sam Ronson and Lindsay Lohan ever actually stay in one city for more than five minutes? Today they're in Tokyo for Charlotte Ronson's runway show, and to the delight of the audience, LiLo made an appearance. [The Cut]
♦ Don't knock the Real Housewives of Atlanta, pleads Simon Doonan: "Despite the jarringly superficial materialism exhibited throughout this show, Nene and Co. are performing a profound and vital function: It's called consumer confidence." [NYO]
♦ One benefit of the recession? Plentiful sample sales, like Betsey Johnson and Castle Starr. [Missbehave, Fashionista]

♦ Soon-to-be-single Madonna premiered her directorial debut, Filth and Wisdom, at the Sunshine Theater on Monday night. On the red carpet and/or the after-party at the Thompson LES: Lindsay Lohan (left), Jerry Seinfeld, Naomi Watts and Liev Schreiber, Ann Dexter-Jones, David Blaine, Alan Cumming, America Ferrera, Brooke Shields, Marc Jacobs and Lorenzo Martone, Glenda Bailey, Jessica Alba and Cash Warren, Juliette Lewis, Jason Biggs, Jeremy Piven, Vanessa Williams, Becki Newton, Malin Akerman, Lake Bell, Max Minghella, Padma Lakshmi, Terry Richardson, Diane Kruger and Joshua Jackson, Joe Zee, Byrdie Bell, Fabiola Beracasa, Ferebee Bishop Taube, Zani Gugelmann, Katie Lee Joel, Beth Ostrosky, Eleanor Ylvisaker, Kelly Klein, Minnie Mortimer, Maggie Rizer, Chace Crawford, Amanda Cutter Brooks, Ingrid Sischy, Ross Bleckner, Nancy Jarecki, Derek Blasberg, Ed Westwick, Rose Byrne, Taylor Momsen, Debbie Bancroft, Terry Richardson, Bruce Weber, Guy Oseary, and Ali Wise and Jason Pomeranc. [The Daily, PMc, Wireimage, Style.com]

Just because the stock market is continuing to flail around, that doesn't mean people should forget this month's primary issue of national import: Who's going as what for Halloween? The Transom has helpfully surveyed the city's glitterati in order to discover what costumes we'll see at the Central Park Conservancy Halloween Ball, Allison Sarofim's party, and Susanne Bartsch's bash. While some people are as yet undecided—poor Fabiola Beracasa's been so rushed off her feet, she hasn't even had time to think, and Charlotte Ronson hasn't made up her mind either—others are all set.

♦ Will The Rachel Zoe Project live to see a second season? Zoe doesn't know, but she hopes so. [The Cut]
♦ Charlotte Ronson is replacing Cory Kennedy as the face of Sebastian haircare. [Nylon]
♦ Charlotte was at Henri Bendel last night to help her future sister-in-law, Lindsay Lohan, celebrate the launch of her leggings line, 6126. [Marie Claire UK]
♦ Tory Burch's website is about to relaunch with content based "on her personal choices, from travel to entertaining to beauty." [WWD]

♦ The opening of Elizabeth Peyton's New Museum exhibition on Tuesday was full of her friends and fans like Marc Jacobs (with boyfriend Lorenzo Martone, left), Glenn O'Brien, Amy Astley, Peter Brant and Stephanie Seymour, Hope Atherton, Cecily Brown, Rachel Feinstein and John Currin, Alex Katz, Kiki Smith, Gavin Brown, Barbara Gladstone, Debbie Harry, and Thelma Golden. [The Daily, PMc]

♦ Charlotte Ronson continues with her role as the most respectable (and least annoying) member of Ronson family: She's signed a deal with J.C. Penney to design "a full contemporary sportswear collection" called I ♥ Ronson. [WWD]
♦ Did you sense that the fashion world had turned on its axis? That's because Richie Rich unveiled his first solo collection this past weekend in Miami Beach. [Miami New Times via Paper]
♦ Narciso Rodriguez is parting company with Liz Claiborne after an 18-month partnership; the designer will now have independent ownership of his brand. [WWD]
♦ Mary-Kate and Ashley Olsen launched their Elizabeth and James line in London last night with the help of Henry Holland, Dasha Zhukova and Pixie Geldof. [FabSugar]

♦ As we've heard, the financial crisis isn't stopping the benefit crowd from turning out, and Tuesday night's New Yorkers for Children Annual Fall Gala managed to rake in $1.85 million with the help of Mariska Hargitay, Julianne Moore, Juliana Margulies, Christine and Steve Schwarzman, Andrew Saffir and Daniel Benedict, Campion Platt, Lauren Remington Platt, Annelise Peterson, Adam Lippes, Patti LaBelle, Annie Churchill, Oscar de la Renta, Moises de la Renta, Julie Macklowe, Nancy Jarecki, Hope Atherton, Olivia Palermo, Holly Dunlap, Denise Wohl, Frederic Fekkai, John Demsey, Jeff Zucker, Gillian Hearst Simonds, Kelly Killoren Bensimon, Zac Posen, Lola Schnabel, Tory Burch and Lyor Cohen, Robert and Nanette Lepore, Isabel and Ruben Toledo, Olivia Chantecaille, Gillian and Sylvester Miniter, Julia Restoin Roitfeld (pictured), Zani Gugelmann, Peter Davis, Lydia Fenet, Bettina Zilkha, Stephanie Winston Wolkoff, Dayssi Olarte de Kanavos, Meredith Melling Burke, Muffie Potter Aston, Jamee Gregory, Heather Mnuchin, Aerin Lauder Zinterhofer, Jamie Tisch, Amanda Cutter Brooks, Marjorie Gubelmann, Poppy de Villeneuve, Jennifer Creel, Marina Rust Connor, Sylvana Soto-Ward, Jessica Joffe, Taylor Momsen, Blake Lively, Jimmy Fallon, Kevin Liles, Beyoncé and Jay-Z, Gayle King, Gilles Mendel, Maggie Betts, Topper and Tinsley Mortimer, Monet Mazur and Alex de Rakoff, Joy Bryant, Kelly Klein, Sylvana Soto-Ward, Horacio Silva, Patrick McMullan, Fabiola Beracasa, and Angel Sanchez. [The Daily, Park Ave Peerage, PMc]

» The Liv Tyler-hosted party for Hearts on Fire diamonds at the Rose Bar was the hottest ticket in one of the busiest social weeks of the year: Leonardo DiCaprio, Alexandra & Theodora Richards (who DJed), Keith Richards, Elizabeth Banks, Catherine Keener, Mena Suvari, Dave Navarro, Ellen von Unwerth, Tara Subkoff, Alan Cumming, Tinsley Mortimer, Adrian Grenier, Sean Avery, Emma Roberts, Monet Mazur, Richie Rich, Ingrid Sischy, Jamie Burke, Russell Simmons, Lauren Santo Domingo, Diego Garcia, Andrew Saffir and Daniel Benedict all stopped by. [The Daily/Paper]

• Drama abounded at DKNY's show yesterday: PETA protestors burst onto the runway, shouting and brandishing placards—to the apparent amusement of André Leon Talley—while Petra Nemcova's new bangs rendered her unrecognizable and therefore unmolested by the media. Meanwhile the rather random celebrity trio of Winona Ryder, Christina Ricci, and Nicole Richie were regaled with "combinations of electric blue and black, neon pink and yellow anorak dresses, parachute pants and color-blocked knits" and a finale led by Donna Karan's five-year-old granddaughter Stefania. [The Cut, Fashionologie, NYDN, Telegraph]
  
  

Thompson LES, the latest addition to Jason Pomeranc’s hotel franchise, recently opened its shiny doors. (Well, prematurely half-opened: Before you book a room or head over for a drink, bear in mind that the pool, outdoor bar, and restaurant are still under construction.) The luxe lodge's rooms are equipped with mini-bars stocked by Dean and Deluca, Sferra linens, and Frette robes. But most importantly, guests won't be offended by badly-dressed staff, thanks to their Rogan Gregory-designed uniforms. But Gregory, who collaborated with Bono on the eco-friendly clothing line Edun, is far from the first designer to cash in by dressing the help. Employees at other swanky hotels, waitstaff at restaurants, athletes, and even the Boy Scouts can boast of high-end names on their uniforms' labels. For example:

• Vogue's dip in the shallow waters of reality TV is upon us: Model.Live will follow the adventures of three IMG models as they work New York, London, Milan, and Paris fashion weeks. It would make for compelling viewing if it weren't for the fact that all the drugs, bulimia, and sleaze will no doubt be edited out. [Vogue.TV]

• Shoshanna Lonstein Gruss and Charlotte Ronson, who have been friends since their Nightingale-Bamford days, are joining forces to create a swimwear/resort line due to hit stores in February. [WWD]

• Julia Stiles and her boyfriend of two years, Jonathan Cramer, have split up, which may explain why she was so rude to a group of diners at a cafe the other day. [Page Six]