branding

Don Draper Would Not Approve of AMC Mad Men Pitch

Natasha VC · 07/21/09 01:20PM

There are so many great things about Don Draper, but let's just choose one: his product pitches are so evocative. His vision and lyrical description imbues every product not only with a sense of luxury but a sense of necessity.

GQ Decides This 'Internet' Not a Fad, Obtains 'Website'

Ryan Tate · 07/21/09 01:18PM

Condé Nast editors used to be too fancy to bother with the grubby Web; they dumped all their content onto online junkyards. Greed and petty jealousy, though, have turned them into true believers, and they want their "websites" now, please.

Most Blatant Ghostwriting Job of the Year

Hamilton Nolan · 07/20/09 02:57PM

Noted social media evangelist MC Hammer "wrote" an op-ed for Adweek today called "It's Twitter Time." In this op-ed he "wrote," Hammer included this paragraph, which "he" "wrote":

Consultant Somewhere Fired

Hamilton Nolan · 06/29/09 02:41PM

What to call the Nigerian joint venture with Russia's Gazprom, hmmm? Hmm. "Nigaz." That's an even worse faux pas than Gazprom's Ukrainian joint venture, "VladimirPutinIsAnEvilFucker." [Post your own joint ventures in the comments!]

'Dude, I Got It. The Name!'

Hamilton Nolan · 05/29/09 03:34PM

Pussy™ Energy Drink: "Pussy is a 100% natural drink. No nasty chemicals and nothing manufactured."Pussy is Jonnie Shearer's vision. He set up from his bedroom at 21 and launched in June 2004." You can't go wrong, copywriting-wise. Pussy's not available in America, sadly. [Here, via Copyranter]

Microsoft Wants You To 'Verb Up' And 'Bing It'

The Cajun Boy · 05/29/09 12:36AM

On Thursday Microsoft unveiled Bing, its new search engine thingie. They're hoping that before long you'll forget how to "Google it" and will instead "Bing it." Unfortunately we think the name reminds us mostly of Sopranos strippers and the guy who knocked up Elizabeth Hurley. Microsoft FAIL!

Vice Sells Out Un-Ironically

Hamilton Nolan · 05/28/09 08:35AM

Vice Magazine is trying to be the coolest magazine in the world and, simultaneously, the biggest bunch of sellouts ever to walk the streets of Williamsburg, in an effort to see if it's actually possible to bend over backwards far enough to give a blowjob to oneself.

Our Great Brands Are Too Big to Fail

Hamilton Nolan · 05/26/09 12:08PM

The Way We Live Now: With the shame of the defeated. We're too dumb to even figure out how to make our biggest companies go bankrupt properly. But we will obstinately stand on the power of our "luxury" brands until they sink in the financial muck and drown us, triumphantly!