Benzino—the would-be media mogul who founded The Source magazine and released a string of rap records before finding stardom on the VH1 reality show Love and Hip Hop: Atlanta—was shot on Saturday during his mother's funeral procession

• Impatient with growing public sentiment that she's a whorelet, Jessica Simpson considers leaving her new PR man Rob Shuter — as if there's some magic flack out there who can erase the pain of collagen. [Lowdown]
• His magazine gets killed — AGAIN — and how does Maer Roshan cope? With a vacation to Morocco. When the eventual Radar 3.0 gets murdered, maybe Roshan can buy a yacht and cruise back and forth between Capri and St. Tropez. [Page Six]
• Source co-owner Benzino (aka Raymond Scott) wasn't thrilled when Ozone mag dubbed him the year's Most Successful Extortionist. His professional solution: Call Ozone owner Julia Beverly and call her a "ugly bush pig slutmonkey whore." Which is exactly how we'd react. [Gatecrasher]
• Moments before the live NBC broadcast of Martha Stewart's Apprentice finale, a 6-year-old child declared the winner, forcing a sequestering of the finalist and (perhaps) a changed outcome. This is, of course, exactly how it works in a real-life boardroom — if you're in fucking Baby Boom. [Page Six]