aquisitions

Madison Avenue big: Microsoft and Yahoo need to "get it over with"

Nicholas Carlson · 05/02/08 04:20PM

Do the ad agencies care which way this Microsoft-Yahoo merger goes? One exec tells us that, like the rest of us, he just wants "it done just to get it over with" — if only so the two companies can speed their way to irrelevancy. The exec explained it doesn't matter which way the deal goes. Yahoo and Microsoft disappoint clients separately, he says, and they would disappoint clients together: