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Do the ad agencies care which way this Microsoft-Yahoo merger goes? One exec tells us that, like the rest of us, he just wants "it done just to get it over with" — if only so the two companies can speed their way to irrelevancy. The exec explained it doesn't matter which way the deal goes. Yahoo and Microsoft disappoint clients separately, he says, and they would disappoint clients together:

Microsoft and Yahoo are both underperforming the market and the combination will distract and slow them further — causing additional market share erosion for them as smaller, more nimble, smarter publishers and technologies pop up to fill the void. [The merger drama] is a short-term disservice to digital media, though, because it distracts and clouds.