NBC hands Apple its walking papers
Mary Jane Irwin · 08/31/07 12:23PMMoney makes people crazy. When it comes to media conglomerates, the lust is insatiable. NBC Universal plans to pull its television catalog off iTunes by the end of the year. The marriage, initially, was lovestruck, with NBC crediting iTunes sales for boosting ratings of "The Office." But now, the grounds for divorce ostensibly include disagreements over piracy controls and pricing; Apple now says NBC wanted to charge $4.99 an episode. Some may speculate, rather, that the decision is fueled by NBC's desire to stock its own online-video site, Hulu, with shows. But the real reason for NBC's withdrawal is probably much less sinister.