advertising

How to Sell Stuff to Anyone: Stereotypically

Hamilton Nolan · 10/11/10 01:10PM

If you want to hear straight talk about race, ethnicity, and cultural stereotypes in America, look to the advertising community. They know what sells. To black people! To Latinos! To gays! If stereotypes are true, ads will prove it.

Branding's Greatest Misses: The New Gap Logo

Hamilton Nolan · 10/07/10 11:06AM

People really are very upset about the new logo of famous clothing store GAP! Whereas the former white-on-blue logo was iconic, the new black-letters-next-to-a-little-blue-box design has Gap fans and branding experts alike befuddled and discombobulated.

Hippie Papers 'High' on Wacky Weed Funny Money

Hamilton Nolan · 10/05/10 09:28AM

Medical marijuana ads are providing much-needed revenue to alt-weeklies across America. Good news financially—and journalistically. What do publishers say? "The joke around here is that it's a budding business." Hahaha. Mercy. Okay, you got us. [NYT]

How to Advertise a Sex Toy on Primetime Television

Adrian Chen · 09/27/10 11:20PM

Trojan recently released a state-of-the-art vibrator: the Triphoria. Three unique tips! The company also figured out how to get cable networks to let them advertise the sex toy during the day: Don't call it a "vibrator."

Twitter Gets Stalkier

Ryan Tate · 09/21/10 06:54PM

Certain people are very curious who you're following and what you're seeking on Twitter, so they can grab your attention with unsolicited messages. These people, of course, are advertisers, and Twitter is helping them get all up in your account.

Big Bully Panda Bear Coerces Us to "Never Say No To Panda"

Morgan Barry · 09/21/10 12:05PM

In these ridiculously great Egyptian ads for Panda Cheese we learn one lesson from a strong-arming panda bear, and that's "Never say No to Panda" regardless of the circumstances. Because if you do, he will wreck your whole life.