advertising
Times Square Turns Rumptastic
abalk · 06/25/07 01:19PM
We've got good news for those of you who enjoy massive posteriors. (And who doesn't?) AdAge reports that a toilet manufacturer "will unveil a giant two-story billboard wrapped around three sides of a Times Square building. And on that billboard will be giant two-storied rears, smiling down on the city." Brightens everyone's day, right? But wait, it gets better!
abalk · 06/20/07 10:06AM
Virgin Mobile's 'You Rule' Ads A Huge Failure
abalk · 06/19/07 11:25AMEmily Gould · 06/19/07 09:53AM
abalk · 06/18/07 09:10AM
U.K. 'Mail' Readers Much Worse Than 'New York Post' Readers
abalk · 06/14/07 04:05PMTimesSelect Is A Failure
Choire · 06/14/07 10:58AMTimesSelect, the world's stupidest pay-for-content bar to a good user experience, has 222,300 paying members as of May, according to a report just released by the Times. This is, we think, if our math is right, a gain of 4300 TimesSelect paying subscribers since April! (That's income of a little over $200K.) This is such a good business model that it's impossible to describe how great it is, because it actually just sucks. Really—has no one calculated the web ad income per page contrasted with the cost of Times Select? Oh my God, sorry, I just got all crazy-dull trade paper on you right there. Also announced today—internet advertising up, print ads down over last year at the Times overall. Surprise! "Ad revenues for the New York Times Media Group decreased 9.1%" compared to last May. I bet someone upstairs there is thinking that they should make their website all-pay to play. Genius!
abalk · 06/14/07 10:51AM
Does Dry-Humping Sell Sunglasses?
abalk · 06/12/07 11:20AMabalk · 06/12/07 10:35AM
Is The iKon Kid the Worst Person on the Planet?
Joshua Stein · 06/07/07 12:54PM
Is new Williamsburg-Greenpoint condo iKon trying to become hell on earth—or is it just doing so inadvertently? After using a fake Lenny Kravitz to hawk the opening, they've moved on to punk rock pre-tweens to sell the open house. Meet the iKon Kid, possibly the most annoying looking 7-year-old in the world since that chubby white kid who sits on the benches on 3rd Street and 5th Avenue in Park Slope playing sitar barefoot at like 8 in the morning. Full ad after the jump.
Ask's advertising actually gets worse
Tim Faulkner · 06/06/07 12:39PM
TIM FAULKNER — It didn't seem possible, but Ask's advertising has actually gotten worse in moving from billboards to television. The commercial for the also-ran search engine features a Tommy Tune-esque spokesman in search of dancing, singing women brandishing broadswords (apparently). Reminiscent of late web boom Super Bowl ads that were more likely to prompt the viewer to ask, "WTF? Was that an ad? For what? Was it a joke?" than invoke brand acceptance and education, the commercial shows Ask hasn't learned and is committed to bizarre, off-putting advertising.
How To Get An Ad Copywriting Job
abalk · 06/05/07 10:33AM'Attention Vampires' Are Killing T.V. Ads
abalk · 05/29/07 11:56AMThe Subway Platform Is An Ad Platform
abalk2 · 05/22/07 11:24AMPatrick Dempsey Shills For Conde Nast
Choire · 05/14/07 05:16PM
Conde Nast is rolling out its celeb-studded print ads, in a campaign called "Point of Passion." It's this nifty thing where people who might be in the magazines are shilling for the magazines! So you have Mary-Louise Parker posing for the New Yorker, and Patrick Dempsey working it for Details, and Richard Branson hawking Wired, and Diane von Furstenberg clutching Vanity Fair, and, naturally, Stanley Tucci caressing Gourmet. See, if famous people like magazines, well, then clearly you will enjoy them and buy them too! We thought we'd make some revisions—you know, to aim for that youthful demo that Conde is opting out on.
How Ads Get Made: "Creative" Process Revealed
abalk2 · 05/08/07 10:02AMBusiness Objects Has a Dumb Slogan
confonz · 05/03/07 05:27PM
CONFONZ — Without pie charts, most managers would be out of a job. When your entire business is based on selling software to make people look smarter than they really are, you'd better present a front that makes your company look intelligent. So, why would Business Objects post the phrase "No Light. No Vision," on its front page?
Lies Well Disguised: Awards Season Excitement
abalk2 · 04/24/07 04:40PM
94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.
Starting with the ANDY Awards this Thursday and ending with the Cannes International Advertising Festival in June, ad awards season is the most wonderful time of the year for the t-shirt-wearing "creative" half of the industry. All those all-nighters and lost weekends will have been worth it, if you can just get your hands on one of those statuettes.