Virgin is always making those cheeky ads for itself, right? But when a blogger does it in obvious parody style, Virgin sues them. Scrubs.

Virgin doesn't have a problem mocking current events as part of its own ad campaigns. (Perhaps you saw Virgin Mobile's Eliot Spitzer-themed ad last year?) But clearly Virgin America isn't quite as happy when other people do it. The company filed a lawsuit against the advertising blog Adrants.com yesterday over a fake ad the site posted on the day Flight 1549 crashed into the Hudson River. The spoof (left), which appeared below the headline "The Hudson Crash: Just One More Reason to Fly Virgin," was later updated to make it clear the ad was a parody. (It was eventually removed from the site entirely, although you'll find a cached version here.) But that hasn't stopped Virgin from suing Adrants and the site's founders for defamation, trademark infringement and dilution, false designation, and false and deceptive advertising. "Virgin America deplores the fact that anyone would try to take advantage of the crash of flight 1549," the company said in court documents. (Here's looking at you, Ken Cole!) You can take a look at Virgin's full lawsuit after the jump.

Oh, those nutty viral marketers! Adrants thinks this site, which purports to be collecting celebrity pubic hair for charity, is the work of some razor company or other, and they're probably right. Witness their pitch:

We loooove it when big corporations, major nonprofits, and government agencies have blogs. They always so totally nail the personal, intimate voice that makes blogs so readable and addictive, except not. Ever. Witness: 'The Quitter,' an American Cancer Society-sponsored blog about a dude who is about as good at acting as lonelygirl15, and his attempt to quit smoking. Witness his heartfelt testimonials and his just-a-regular-guy locutions!

Usually, "Adrants provides marketing and advertising news and opinion with a continually updated website and daily email newsletter." But today, they have other things on the brain.

A spoof Nokia ad featuring a cat that attacks a ceiling fan, gets stuck on the blade and ends up spinning around the room and eventually hitting the wall with a thud is getting the Puma treatment from Nokia.
The Puma ad: here we go again...with Nokia this time [AdRants]
Uproar over Nokia ad video [CourierMail]

Puma was just about to become my new favorite brand, after supposedly doing this ad, which I thought was brilliant. [A friend recently suggested very seriously that I write a column for a laddie mag. Perhaps this sort of thing is why.] Unfortuately, they're fakeor so says their ad agency. UPDATE: Steve Hall of AdRants reports that the ads are real, and are running in Maxim magazine, Brazil. UPDATE to the UPDATE: a reader writes, "I've got it on the down-low that Maxim Brazil has not even launched yet (someone posted the same comment re "the ads are real" on my site early this morning). My source also indicated that there is a South American Edition of Maxim — not sure if that is what Adrants is referring to." UPDATE to the UPDATE to the UPDATE: Puma issues the following statement: "It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics. We are in the process of researching the circumstances and reserve any legal steps available." [Adrants]
New Puma ads [MemeFirst]