The hot vacation rental service Airbnb has been insisting its recent scandals have all been innocent mistakes: The time it spammed Craigslist, its dearth of safety protections, the cover-up it attempted. For penance, the company built safety systems like a "verification dashboard," online references, and address confirmation.
New Facebook lawyer Ted Ullyot will have his hands full. Before Mark Zuckerberg came along, every college had a facebook — a collection of pictures of the incoming freshman class, distributed in print. But now, there's only one Facebook. Aaron Greenspan, a Harvard student who came up with an online facebook called HouseSystem prior to the creation of Facebook, has long disputed Zuckerberg's claim to the idea — and he's been disputing the company's name, too. Records from the U.S. Patent and Trademark Office now show that Greenspan's suit to cancel Facebook's trademark has resumed, having survived two motions to dismiss. The most probable outcome here: Like Cameron and Tyler Winklevoss, the twins who claim they hired Zuckerberg to work on their college social network, ConnectU, Greenspan will get paid off with a piece of Facebook, too.
Aaron Greenspan's Authoritas, a self-published history of his time at Harvard with Mark Zuckerberg, is full of passages the Facebook founder would rather you not read. In this excerpt, Greenspan recounts the moment when, as a member of Harvard's Student Entrepreneurship Council and creator of the
HouseSystem Face Book, he met a supersecretive wantrepreneur named Mark Zuckerberg.
Facebook lawyers want to bar Aaron Greenspan, a Harvard chum of Facebook founder Mark Zuckerberg, from marketing his new book, Authoritas: One Student's Harvard Admissions and the Founding of the Facebook Era. Their rationale: It uses the company's trademarked name improperly in the title. But their real goal is surely quashing Greenspan's story. In this excerpt from Greenspan's tell-all, the author argues that Zuckerberg stole the name Facebook from Greenspan's creation, HouseSystem.
Facebook lawyers won't let Think Computers founder Aaron Greenspan use the company's name to market his new self-pubished book, Authoritas: One Student's Harvard Admissions and the Founding of the Facebook Era . These lawyers say it would violate Facebook's trademark. So Greenspan has petitioned the U.S. Patent and Trademark Office to cancel Facebook's claim to the name. The suit rehashes Greenspan's old arguments that Facebook founder Mark Zuckerberg stole his idea.
02138, an independent magazine for Harvard alumni, has done an in-depth profile of Harvard dropout Mark Zuckerberg and the on-campus origins of Facebook. There's plenty on the lawsuit filed by the Winklevoss twins and ConnectU, the Facebook rival for which Zuckerberg did some programming work. But the magazine digs deeper and gets some tantalizing details. Did you know that Facebook cofounder Eduardo Saverin and Zuckerberg sparred over money, and Saverin is suing Zuckerberg for squeezing him out of the company? Or that fellow Harvard alums Sanjay Mavinkurve, Joe Jackson, and Victor Gao also did programming for ConnectU — and thereby might have a claim to the title of wannabe Facebook founders? Aaron Greenspan, whose HouseSystem social network may have inspired Zuckerberg, also makes an appearance. Zuckerberg didn't speak to the magazine for the story, but his response to Harvard's Administrative Board still rings true today.
Digital media types here in New York are always looking for a reason to celebrate their own achievements. A couple of months ago, a few of them began calling themselves the Founders Club and decided to start holding mixers around town. Last night, NBC hosted the latest in the series on the set of Saturday Night Live. Who showed? Mostly wantrepreneurs looking for a VC teat to suckle, of course. But I also ran into Digg CEO Jay Adelson, pictured above; a definitely not-pictured angel Ron Conway, who dodged my camera; a Facebook "founder"; and MC Hammer.
Years ago at Harvard, one student worked hard to translate the old world of the college's Face Book into a modern, networked guide to who's doing what. That student was, of course, Aaron Greenspan. Then Mark Zuckerberg signed up for his network (houseSYSTEM), ate dinner with him, took his idea and ran.
